The internet has opened a lot of doors for creating online businesses. Making an eCommerce site does not require any technical skill or coding background.
Many people use Shopify to create stunning eCommerce stores. It allows you to build online stores with drag & drop features and all the required things.
If you want to connect with customers then email marketing is the best solution.
Selecting a perfect email marketing platform can be a big challenge. There are many email marketing services available and how can you pick the right one? That’s why we have done extensive research and come up with the list of best email marketing apps for Shopify.
So let’s get started.
Best Email Marketing Apps For Shopify
Are you looking for the best email marketing service for your Shopify Store? Let’s see some of the best email services that come with Shopify-specific features.
Moosend is a great email marketing service for small businesses and eCommerce stores. You can create awesome email marketing campaigns, monitor campaign performance reports that help you to optimize your campaigns.
You can launch your first email marketing campaign using the drag & drop email builder. There are dozens of email templates to choose from in a well-organized gallery.
You can personalized emails according to your audience and specific needs.
You would get a simple set-up automation workflows dashboard to automate your campaign. Whether you want to send a welcome offer or recover an abandoned cart, Moosend covers them all. Set triggers that send automated emails to customers and increase sales on autopilot.
Collect emails and create product-specific landing pages using the form builder and landing page builder. There are tons of customization options and ready-made templates for attention-grabbing landing pages.
Moosend uses AI to grow your eCommerce business. You can send automatic shoppable emails having similar products according to your purchase history.
There is a free forever plan that allows you to send emails to 1000 subscribers. Moosend has a straightforward pricing structure. You would be charged based on the number of subscribers in the email list. The paid plan starts from $8 per month.
Omnisend is an all-in-one eCommerce marketing platform for businesses. This service positions itself as a one-stop solution that specializes in selling products to customers and all the related tasks. The omnichannel promotion approach allows you to reach customers in various mediums.
The drag-and-drop email builder reduces the complexity of designing stunning email campaigns. This makes it easier for creating professional-looking emails.
To add eCommerce flavor in the emails, Omnisend provides features like:
- Dynamic discount codes
- Scratch cards
- Special discounts
- Product recommendations
- Referral bonuses
- Fantastic product picker
There is an automation library with pre-built workflows for every step of customers. To capture visitors’ emails and other details you can use landing pages, signup forms, wheel of fortune, signup sliders, etc.
Omnisend also has built-in artificial intelligence features to provide custom suggestions based on previous shopping behavior and customer profiles.
The smart segmentation option allows you to create segmentation and divide your list into smaller groups. AI algorithms give you a suggestion for dynamic segments so that you can send personalized product recommendations.
Dive deeper into your email marketing campaign performance using the detailed reporting feature. You can also create custom reports based on the important metrics and KPIs.
Omnisend offers a free plan that offers 2,000 emails per day and 15,000 emails each month. The paid plan starts from $16 per month.
Drip is a robust email marketing app for Shopify. It covers everything your eCommerce business needs when it comes to email marketing. This service is also known for its advanced automation features and customer relationship management tools.
The multi-channel marketing approach allows you to communicate with your customers through email, text messages, social media, etc. Design your email campaigns using the visual editor and professionally designed templates.
Personalization is very important now for generating more sales in an online store. Drip has an advanced segmentation option to create small groups and lead-lead scoring options.
Increase your email list and allow people to sign up through an opt-in form. The form editor is very simple and you can add your desired custom fields. You can also enable the double option in the signup forms. Add automation rules so that it triggers emails after a person signs up.
Drip offers dozens of integrations with platforms like Shopify, WooCommerce, Magneto, and more. For developers, this service comes with a flexible API platform.
The real-time analytics dashboard shows various stats with relevant information. If you have used the A/B testing feature then compare the performance side by side.
Drip has easy to understand pricing structure. They charge based on the number of subscribers in your email list. All the plans come with 24/7 live chat and email support. The paid plan starts from $19 per month for 500 contacts. You can send unlimited emails on any plan.
GetResponse is a very popular all-in-one marketing platform. The features portfolio is very big and the company keeps on adding new ones as well.
It comes with an extremely user-friendly interface, which is awesome for beginners who haven’t operated a service like this before.
You would get a drag and drop email builder for creating any kind of email campaign. There is a massive library of appealing templates to choose from. They are well organized in different categories so that you can find the preferred one quickly.
GetResponse offers an impressive automation feature for better user engagement. Send time or action-based emails with triggers.
There are a lot of pre-designed templates available for quick automation creation. Using this feature you can send automated transitional emails for purchase confirmation, invoice, sale notifications, etc.
The landing page creation tool is another major attraction in GetResponse. You can create unlimited product-specific pages using free landing page templates.
Some other notable features include signup form builder, webinar builder, live chat integration, web push notification, etc.
For eCommerce sites, you can create sales funnels and simplify the selling process. In addition to that, you would get a lot of eCommerce-specific features like:
- Product library creation
- Payment getaway integration
- Automatic product recommendation
- Automatic purchase follow-up
- Customer segmentation
- List building, etc.
Track all the campaign performance using the intuitive analytics dashboard.
GetResponse pricing is straightforward and based on the number of subscribers in your email list. Pricing starts from $15 per month for 1000 subscribers.
ConvertKit is known for its advanced automation feature. This service mainly aims at the content creator and people who sell products/services through an online store. You would get all the important features to convert subscribers into paying subscribers.
The email editor is quite technical but contains outstanding features. Create visually appealing emails using this tool and engage customers. You can choose email templates for faster modifications. There is also a code editor for developers to create next-level email campaigns.
You would get a visual workflow builder for creating email automation. Define the starting point of workflow and define a set of rules. You can also create complex automation rules for eCommerce operations like abandoned carts, shipping tracking, etc.
Create signup forms and landing pages using a built-in editor. After creating different forms, you can embed them in the website and allow users to submit the details.
There is a lot of easy integration like WordPress, Shopify, etc. You can use tag-based segmentation to better manage subscribers. This helps you to send personalized product recommendations according to their distinctive behaviors.
ConvertKit offers a free plan that allows you to manage up to 1000 subscribers. Billing is based on the total number of subscribers on your mailing list. Paid plan starts from $29 per month for managing 1000 subscribers and comes with additional features.
MailerLite is one of the simplest email marketing tools we have ever seen. It offers excellent value by providing you all the necessary tools you need for creating and sending emails. It is a recommended service for the absolute beginner who just getting started with Shopify.
You would get a professional drag and drop email builder filled with awesome features. There are many email templates available and head to the eCommerce. Your first email campaign can be launched using the free plan. This is ideal if you want to test their features before making a purchase.
Email automation feature is very important for sending emails to an eCommerce site. Send a welcome email, coupon email, special offers email using the automation workflow builder.
The platform can track the browsing history of users and send shoppable emails with personalized product recommendations. eCommerce campaigns are very important for running a store and you can do it easily with MailerLite.
Add more subscribers to your email list or generate more leads using the landing pages. No need to have another service or technical knowledge for creating landing pages.
You can also create various types of forms using the built-in form builder. A/B split testing has become so popular in eCommerce marketing and MailerLite covers it.
MailerLite allows you to send up to 12,000 emails per month to 1000 subscribers. Its pricing structure is straightforward and based on the number of subscribers in your email list. Paid plan starts from $10 per month for up to 1000 subscribers.
If you are looking for the best email marketing app for Shopify then Sendinblue can be a great option. It is a user-friendly email marketing service that comes with a portfolio of features you ever needed. Companies of any size can use this tool for fulfilling eCommerce email needs.
Use the Sendinblue intuitive drag-and-drop email editor for making stunning newsletters. There is a template library to be used and you can do endless modifications.
Test multiple subject lines, email content with the A/B testing, and automatically pick the winner. There are also enough features for building an email list and contact management.
Using the advanced automation builder, you can trigger action-based emails. Transactional emails, SMS, and auto-responder messages can be sent without human interaction. Add custom conditions and parameters using the visual automation builder.
Sendinblue can easily integrate with Shopify and other popular services.
You can also use Sendinblue to send automated SMS in collaboration with automation. There is also an option to send fast transactional emails for stuff like invoices, purchase confirmation, etc.
Check the must-have email marketing metrics and email click-map on the analytics dashboard.
Sendinblue offers a free plan that allows you to send 300 emails per day. The company never puts a limit on the number of contacts on any plan. The pricing is based on the number of emails you send per month. Paid plans start from $25 per month that allows you to deliver 10K emails.
Campaign Monitor is also among the leading email marketing service provider in the market. It caters to all businesses sizes and various industry verticals. If you are serious about business growth then use this tool for email marketing needs.
There is a visual drag and drop email editor for creating modern-looking emails. Just choose the content element and drop it in the canvas. Browse through 100+ ready-made templates and start creating any type of eCommerce email right away.
Utilize the customer data to create hyper-targeted contact segments and send personalized emails. You can create email series for particular actions like welcome series. Transactional emails are important for eCommerce sites. Whether the user wants to reset the password or purchased an item, you can automatically send emails.
Build your audience base and collect emails of visitors using signup forms and landing pages. You would get a detailed analytics dashboard that shows all the important stats. You can check all the individual campaign performance and take action accordingly.
Campaign Monitor provides easy integration with over 250 apps and services including Shopify for catering to diverse business needs.
Campaign Monitor Pricing:
Campaign Monitor pricing is based on the combination of the number of subscribers in your email list and monthly send limits. For a contact list of 1000, the price would be $29 per month. You can send 12,500 emails using this plan.
Klaviyo is a special email marketing software dedicated to eCommerce stores build on platforms like Shopify, WooCommerce, and Magento. It gives marketers an awesome tool to send more targeted emails to the appropriate person.
This service includes plenty of features specially designed to make eCommerce site owners’ life easier and hustle-free.
The drag and drop email composer comes with a library of email templates to make your messages stand out. There is a massive collection of pre-built email workflows for various eCommerce events.
From promotions for your webinars to abandoned cart emails and welcome series, you can create any type of email.
The customer wants to receive personalized messages. Klaviyo knows it and comes with powerful segmentation features. The system tracks user activity and separates your subscribers into smaller groups based on behavior. You don’t have to add subscribers into segments manually, because they keep updated automatically.
Use the built-in tool for creating signup forms and popups to collect the email address.
Klaviyo allows you to track email campaign performance in real-time using the analytics dashboard. To make the analysis process more visually engaging you would get options like bar graphs and line charts.
Klaviyo provides a forever-free plan and it is great for smaller eCommerce stores. This plan supports up to 250 contacts and allows you to send 500 emails per month. Paid plan costs $30 for 1000 subscribers and you can send unlimited emails.
ActiveCampaign is a very popular name in the email marketing space. Marketing automation is the strongest area of this tool along with all other necessary features. If you are searching for the best email marketing apps for Shopify with robust automation functionalities, then this tool is for you.
eCommerce businesses have various marketing needs and automation helps you to achieve your specific goals and objectives.
Using the drag and drop automation builder you can create simple to complex workflows with rules. You can use the workflow templates to make the design process faster and more effective.
List segmentation is another helpful feature for eCommerce sites. It allows you to make small groups based on a wide range of data including demographic and past behavior. Add tags in the signup forms so that the system can dynamically add contacts to the segments. There is a dedicated customer relationship management (CRM) feature to build a relationship.
You can embed a live chat system in your website so that customers can directly interact with your business. ActiveCampaign comes with an SMS marketing feature that allows you to send dynamic text messages.
There are a lot of integrations available. Some of the most popular integrations include Shopify, WooCommerce, etc.
ActiveCampaign pricing is straightforward and completely based on the number of contacts in your email list. For a 1000 subscribers list, the price starts from $25 per month.
So these are some of the best email marketing apps for Shopify. All the tools are designed to increase your eCommerce sale.
If you have an online store made with Shopify and you want to connect with your customers then email marketing could be the right solution for you. The eCommerce space has become competitive and growing massively.
Use one of the above email marketing services to interact with users and grow your eCommerce business.