10 Best Local SEO Tools To Improve Local Ranking In 2022

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The widespread internet has opened vast opportunities for businesses. Now you have to have an online presence to get more customers and sales. Whether you sell products/services locally or globally, local SEO is vital to drive more potential customers.

Local SEO is the practice that includes search engine optimization for local search queries. It helps your business to stand out and rank better in search results. When the Google search algorithm detects that someone is searching for something in the area around you, then your page will appear on the first page.

Local SEO tools will help you to stay ahead of the competition. In this post, I will show you some of the best local SEO tools to dominate local sear queries.

So let’s get started.

List of Best Local SEO Tools

According to Google’s study, 76% of people who perform a local search using their smartphone visit a business within 24 hours. So you need to create a winning local SEO strategy.

We have selected some local SEO software to improve your local search presence. Let’s discuss them in detail.

1. Moz Local

Moz Local

Moz Local is one of the widely popular local SEO tools to get more customers. As we know Moz has years of excellence in the SEO field. So you can trust the data and optimization techniques suggested by Moz Local.

Business listing matters a lot for local search queries. Moz Local helps you to create and manage your business’s listing on Google, Facebook, and many other websites. You can update all the listings from a single dashboard. Identify delicate listings and delete them to get rid of confusion.

Another robust feature is review management. Monitor your business review from different platforms and keep your reputation on the top. Respond to both positive and negative feedback to retain your customers. A lot of good reviews show the authority of a business.

The free online presence tool shows the accurate listing of your business as it appears on the search result. You can add photos, special offers, and opening hours, in your business listing to keep your customers updated. The detailed reporting feature shows vital metrics like impressions, clicks, reviews, etc.

Moz Local Key Features

  • One of the most trusted SEO tools with over a decade of experience.
  • Create a robust online business listing with real-time recommendations.
  • Manage all your business listings from a single dashboard.
  • Powerful review management.
  • Instant alert when someone drops a review about your business.
  • Update information in your local listing.
  • Robust reporting feature to measure your online listing performance.

Moz Local Pricing

Moz Local pricing differs based on the country. Here are the plans available for the US.

  • Lite: The Lite plan costs $14 per month.
  • Preferred: The Preferred plan costs $$20 per month.
  • Elite: The Elite plan costs $33 per month.

2. SEMRush

SEMRush: Best Local SEO tool

SEMRush is another big name in the SEO space having years of excellence. Over 10 million users are relying on this tool for getting a higher ranking. SEMRush also offers a bunch of professional tools for local SEO.

The first tool in this bucket is the listing management tool. It allows you to add your business name, address, and phone number, to 70 top directories around the world. If you need to update the information, then change it here and it will be updated everywhere. You can add pictures and videos to make the business listing more appealing.

Customer opinion matters so you don’t want to miss their reviews. Track all the reviews in one place and respond to them quickly. The keyword position monitoring tool lets you track the website’s ranking on search engines. Analyze the top-performing keywords of your competitors with the landing pages.

Discover your opportunity to appear in Google’s featured snippet. The on-page SEO checker deeply analyses your website and provides actionable tips. Stay on the top of the social media game with the built-in tool. Schedule your social media posts to multiple accounts like Facebook, Twitter, etc.

SEMRush Key Features

  • One of the most used SEO tools with over 10 million active users.
  • Ultimate listing management tool to stand out from the competition.
  • Add and update business information that would be reflected in 70+ top directories around the world.
  • Monitor your business reputation and track all your customer reviews.
  • The position tracking tool monitors all the keywords.
  • Analyze your competitors and see which keywords are driving traffic.
  • On-page SEO checker that provides actionable insights to optimize your website.
  • Automate your social media management.

SEMRush Pricing

SEMRush offers Local SEO features along with other features buckets and charges an additional fee. This means you have to buy a SEMRush plan and Local SEO simultaneously. You can’t just buy the local SEO tools separately.  

  • Pro: You have to pay $119.95 for the Pro plan and an additional $20 for local SEO features.
  • Guru: You have to pay $229.95 for the Guru plan and an additional $20 for local SEO features.
  • Business: You have to pay $449.95 for the Business plan and an additional $20 for local SEO features.

3. Whitespark


Whitespark is another best local SEO tool for businesses to get a higher ranking in search results. Over 136K users are using this tool for getting more customers. Most people know this tool because of the robust rank tracking feature. But now Whitespark contains a set of tools specially crafted for local businesses.

Speaking about the rank tracker feature, it consistently monitors your local organic performance. Track keyword search volume, impressions, clicks, average position, and much more with superior accuracy. The local citation finder tool shows all the local listing sites and competitors’ citation opportunities. Citations are the mentions of your business name in different directories.

Customer feedback is very important for any business. Build a strong foundation and trust by managing your online reviews and customer feedback. This tool helps you to connect with customers via email, and SMS and encourages them to put reviews. Monitor all the reviews of over 100+ websites and respond to them in real-time.

Generate your unique Google review link or QR code to grow the number of reviews. Whitespark has a 63 ranking factor checklist for optimizing your website for local SEO. Whitespark’s Google My Business management service allows you to optimize your listing.

Whitespark Key Features

  • One of the best local SEO tools with a set of industry-standard tools.
  • Robust rank tracking feature to monitor your keyword ranking.
  • The reputation builder helps you to grow online reviews.
  • The local citation finder shows all the websites that allow online mentions.
  • Google My Business Listing management feature to increase listing management.
  • Generate a short URL or QR code to grow your Google reviews.
  • Optimize your website through 63 ranking factors and get a higher ranking.

Whitespark Pricing

Whitespark charges different fees for different services. Here are the plans available in the local rank tracker.

  • Small Business: The Small Business plan costs $25 per month.
  • Specialist: The Specialist plan costs $50 per month.
  • Agency: The Agency plan costs $100 per month.
  • Enterprise: The Enterprise plan costs $200 per month.

4. BrightLocal


BrightLocal is another powerful local SEO tool to get a higher ranking and more customers. Over 10K businesses are using this platform for staying ahead of the competition. BrightLocal is great for individual local businesses, and marketing agencies that work directly with their client.

It comes with a comprehensive rank tracking tool. Keep track of all the keywords that are getting impressions and clicks. Uncover the low-hanging fruits (low competition keywords) for easy traffic to your website. I found an interesting feature named local search grid. It provides a birds-eye view of local searches with their performance score.

Now SEO auditing is simple with BrightLocal. Just put your domain on the search bar and the tool will show all the areas that need optimization. Rather than focusing on bulk SEO factors it only emphasizes the things that really move the local business to the top.

The citation tracker uncovers the new listing opportunity. Analyze the competitor’s website and find relevant citation sites for your business. The centralized dashboard helps you to manage all the listings from one place. Take a deep dive into the Google My Business Profile and see all the factors that are pulling you back. This tool shows suggestions to improve your GMB listing.

BrightLocal Key Features

  • One of the leading tools used by companies, and agencies, for boosting local SEO.
  • Keep track of all the keywords ranking for local search queries.
  • The local search grid feature offers a bird-eye view of search areas.
  • Know your competitors and uncover all the keywords that are driving traffic.
  • Make a deep local SEO audit on your website and discover issues.
  • This tool only shows optimization tips that move your local business up.
  • Find citation opportunities for your business.
  • Google My Business profile optimization.

BrightLocal Pricing

BrightLocal has straightforward pricing and you can select one according to your need.

  • Single Business: The Single Business plan costs $29 per month.
  • Multi Business: The Multi Business plan costs $49 per month.
  • SEO Pro: The SEO Pro plan costs $79 per month.
  • Just Reviews: The Just Reviews plan costs $8 per month.
  • Enterprise: Craft your custom plan and reach out to the sales team for the pricing.

5. Google Business Profile

Google Business Profile

Google Business Profile is the most essential tool for local businesses. This is a renamed version of Google My Business (GMB). You should not even imagine local SEO and all those things except this. Google Business Profile is a free feature that allows you to provide more information about your business.

When someone search using local queries, Google throws profile snippets and map pack. It is your first impression of your potential customer. Creating a business profile with Google Business Profile is super easy. You can add information like business name, location, opening hour, phone number, etc.

Remember that the Google knowledge graph also uses verified and updated Google Business Profile information. Potential customers want to know more about your business before visiting. Business listing on Google allows anyone to put reviews. Monitor and respond to the reviews to build a loyal customer base.

You can add a frequently asked questions section to provide answers to common questions regarding your business. There is a detailed analytics section to understand customer behavior and keywords they are using to you your business. You can post promotional offers to attract more customers.

Google Business Profile Key Features

  • The most essential tool for a local business.
  • Easily add business information like name, opening hours, location, phone number, etc.
  • Create the first impression on your customer by showing business information.
  • Google Knowledge Graph pulls information from Google Business Profile.
  • Show latest offers, and new items to attract more customers.
  • Manage and respond to reviews.
  • Post frequently asked questions.
  • Know your customer insights through detailed analytics.

Google Business Profile Pricing

Like most other services, Google Business Profile is also free. Just log in and start adding your business information.

6. Synup


Synup is another helpful tool for driving more customers to your local store. This all-in-one local SEO management platform lets you improve your local presence and stay ahead of the competition. Thousands of businesses are using this tool for local SEO.

It all starts with an online business presence. The list management feature of Synup allows you to list your business on Google Business Profile, Facebook, Bing, Yelp, and 35 other websites. You can also optimize the listing for voice search. The detailed analytics dashboard shows the key performance indicators like profile views, website visits, button clicks, etc.

Share visually appealing content such as product images, videos, and special discount banners to attract more users. Build and maintain your business reputation online with Synup. Monitor the reviews posted on various platforms and respond to them. The intelligent language processing algorithm quickly analyses and tell the customer sentiment.

Synup comes with various automation tasks so that you can focus on your business. You can use pre-designed templates to streamline your workflows and automate your task. Create personalized landing pages using a drag and drop editor and give your customers a better experience. Run promotional campaigns to supercharge your business.

Synup Key Features

  • All in one local SEO platform serving thousands of businesses.
  • Make a strong online presence by listing your business on 40+ websites.
  • Optimize your listing to appear in voice search.
  • Add images, videos, and promotional offers to drive more engagements.
  • Assign user roles and let your team manage your content.
  • Maintain your business reputation and monitor each review.
  • Natural language processing detects customer sentiment.
  • Detailed insight feature that shows key performance indicators.
  • Automate various tasks to save time and effort.
  • Create appealing landing pages.
  • Run promotional campaigns to supercharge the business.
  • Communicate with your customers directly from the Synup dashboard.

Synup Pricing

Synup pricing is based on the location you are choosing. It costs $30 per location per month.

7. Grid My Business

Grid My Business

Grid My Business is another robust tool for boosting your local SEO practices. Increase footfall to your business and generate more revenue using this tool. Thousands of businesses are using this tool and getting instant results on local searches.

Figure out your local competitors and the keywords driving traffic for them. The distance parameter shows valuable insights into the target location from where customers are searching. You can compare side by side to discover more opportunities.

Instead of putting single queries, you can add bulk queries. It would make the research process faster and more efficient. Position your business location on the map using the drag a pin feature. Integrate your business with Google Business Profile and manage from this tool’s dashboard.

The Map URL search input allows you to identify businesses listed on an address. The powerful tracking feature monitors your keyword performance and customer engagement.

Grid My Business Key Features

  • One of the easiest local SEO tools with many necessary features.
  • Figure out your competitors and check their traffic-driving keywords.
  • The real-time rank tracking feature.
  • Compare your performance with competitors side by side.
  • Analyze bulk queries to save time and discover more opportunities.
  • Drag and drop pin feature to exactly position your business location.
  • Manage your Google Business Profile listing.
  • Map URL search input feature.
  • Unlimited report export.

Grid My Business Pricing

Grid My Business has 3 plans to choose from.

  • Venture: The Venture plan costs $29 per month.
  • Agency: The Agency plan costs $69 per month.
  • Franchise: The Franchise plan costs $89 per month.

8. Birdeye


Birdeye is another best local SEO tool to increase your business. Over 80K local businesses are using this tool for increasing their ranking and driving more customers. It contains dozens of features you can use to boost your local business.

Listing is the first step to getting your business online. Birdeye allows you to list your business on 50+ websites. You can manage them all from a single dashboard. The auto sync feature updates the recent changes in all sites. Analyze your competitors and know their strengths/weaknesses.

Customer reviews matter a lot these days. Monitor all your reviews from one place and increase trust. Let your customers refer your business to friends and relatives. Send a referral request to your customers with a referral code. Customers can send messages from any platform. Reply to them from your dashboard and convert them into a customer.

Add a webchat widget feature to your website using Birdeye. You can collect payment from customers through links. Customers can pay through any method as per their convince. Send surveys through text message and increase customer experience.

Birdeye Key Features

  • One of the best local SEO tools with more than 80K active users.
  • List your business on 50+ websites in a single click.
  • A robust reputation management system that tracks reviews from different platforms.
  • Let your customers send a referral code to friends and family.
  • Send a reply to every message coming from different platforms.
  • Add a chat widget to your website.
  • Receive payment quickly from customers.
  • Improve your customer experience through surveys.
  • Get in-depth insights on customer engagement and keyword performance.
  • Create a ticket system to solve queries faster.

Birdeye Pricing

Birdeye comes with 3 plans and you can choose one based on your requirement.

  • Standard: The Standard plan costs $299 per month
  • Professional: The Professional plan costs $399 per month
  • Premium: The Premium plan is the highest in Birdeye. You need to contact the sales team for the pricing.

9. Chatmeter


Establish a strong online presence and drive more customers to your local store through Chatmeter. Kick-start your business and visible in front of local searchers by optimizing your website. This tool is trusted by thousands of businesses worldwide.

A successful local SEO strategy should start with a business listing. The listing management feature of Chatmeter allows you to list the business in different directories. The reputation management feature let you monitor reviews from different platforms. You would get instant notification when someone posted a new review.

Drive customers from social media platforms by posting photos, updating information, answering questions, etc. No need to login into different platforms for performing these tasks. Chatmeter automatically updates the information on different platforms.

This tool allows you to add voice schema markup for boosting your ranking in voice searches. The powerful analytics feature gives a bird-eye view of valuable insights. It unveils a lot of key metrics like impressions, clicks, driving directions, phone call requests, photo views, and more. They offer call and chat support to resolve issues.

Chatmeter Key Features

  • A robust local SEO tool for small businesses with easy functionalities.
  • List your business on top listing websites from one dashboard.
  • Reputation management feature to monitor and respond to reviews.
  • Post regular updates on different social media platforms.
  • Develop voice schema markup for local voice searches.
  • In-depth analytics feature that shows valuable metrics.
  • Fast customer support through phone and live chat.

Chatmeter Pricing

Chatmeter offers custom pricing and you need to contact the sales team.

10. Surfer Local

Surfer Local

Surfer Local is another best tool for getting more local customers. Optimize your listing to get featured in higher search results. Local search marketing has now become easy with the beginner-friendly functionalities of Surfer Local. More than 10K businesses are using this tool regularly.

The local rank checker allows you to find company visibility in Google. Make a simple local SEO audit of your Google Business profile. It also offers ready-to-optimize tips to boost your position in Google search. The automated position monitoring feature keeps tracking your business position.

The Business Local Citation feature helps you to get listed in business directories. This way more customers will discover your business and rank higher in Google search results. As you know Google reviews play a great role for local businesses. Create appealing posters that contain QR codes and customers can use them for giving Google reviews.

Respond to reviews from Surfer Local dashboard and provide the best customer experience. You can use pre-designed templates to respond quickly. An upcoming feature will help you to schedule Google posts for maximum customer engagements. 

Surfer Local Key Features

  • One of the best tools for improving your local visibility.
  • Find out the current ranking position of your business.
  • Perform local SEO audits and get actionable tips to boost the ranking.
  • Automatic position monitoring to track local ranking every week.
  • Business local citation tool helps you to list your business in the right directory.
  • Create appealing Google review posters and encourage customers to put a review.
  • Reply to Google reviews from Surfer Local dashboard and you can use templates.

Surfer Local Pricing

Surfer local pricing is based on the locations. It costs $29 per month for one location.


So these are some of the best local SEO tools you can use. Start your journey to the top spot for local search queries using these tools.

The first step is to make a Google Business Profile and add all the necessary information. The above tools provide optimization tips and other features like reputation management, reviews management, rank tracking, etc. Use all these features and boost your local business easily.

Bibhu Prasad Bal is a content writer at Blogging Genie and a tech-savvy guy. In his spare time, you will find him watching Ancient Aliens and exploring the web. Contact: bibhu@bloggingforge.com

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