Email marketing is an affordable yet effective method of communicating with customers for small businesses.
In spite of the success of social media platforms and messaging apps, email marketing is still the most effective way to generate and nurture leads.
Return on investment (ROI) is a profitability ratio commonly used in marketing. You might be surprised to learn that email marketing offers the highest and most accurate ROI of all digital marketing mediums.
Since small and medium businesses have limited marketing budgets and must generate maximum revenue, they always search for the cheapest email marketing services.
Therefore, here is a list of some wallet-friendly email marketing tools on the market. So let’s get started.Our Top 3 Picks
- All-in-one email marketing platform
- Send Unlimited Emails
- 125+ Email Templates
- Best Marketing Automation
- Drag & Drop Automation Workflow
- High Email Deliverability Rate
- Advanced Automation Workflows
- Drag-and-Drop Email Campaign Editor
- Send Unlimited Emails
- Spam Testing & Analysis
- Real-Time Reporting & Analytics
List of Cheapest Email Marketing Tools
There are hundreds of email marketing services out there that come with different price tags. We have done extensive research and crafted a list of the most affordable email marketing services.
ActiveCampaign is an all-in-one email marketing platform mostly known for its automation feature. More than 150,000+ businesses use ActiveCampaign for their email marketing needs.
You can start email marketing with this tool and communicate with your subscribers right away.
There is a simple email builder that helps you to create stunning emails. Use professionally designed templates to make the design process faster and easier. Add various elements to your email and design using various functionalities. You can preview emails to see how it looks on different devices.
You would get one of the best marketing automation tools in the industry. You can start creating new automation from scratch or pick one automation template. Drag and drop blocks to the automation workflow and define customer journey.
ActiveCampaign is among the top email service providers that have an impressive email deliverability rate. This ensures that your emails will be landed in the subscriber’s inbox. You would also get a built-in CRM to manage your sales process.
Key Features Of ActiveCampaign:
- Unlimited Email Sending
- SMS Marketing
- Advanced performance reporting
- Event Tracking
- 125+ Email Templates
- CRM with Sales Automation
- E-commerce integrations with Shopify and BigCommerce
ActiveCampaign has 4 paid plans.:
The pricing starts from $9 per month for sending emails to 500 contacts when paid annually. With the monthly plan, you have to pay $15 for the Lite plan.
2. Moosend (Cheapest Email Marketing Tool)
Moosend is one of the cheapest email marketing services for eCommerce sites.
Moosend is known for advanced automation workflows with industry-standard features. We found this email marketing tool easy to use and takes less time to set up.
The drag-and-drop email campaign editor allows you to add texts and visual elements easily. You can start designing from scratch or choose a newsletter template. The main dashboard shows a list of current campaigns, the number of subscribers, etc.
You don’t have to send emails manually as the advanced automation feature is there. When a certain action completes, the system would automatically trigger an email.
To set up automation workflows you can take the help of pre-designed templates. Whether you want to send a welcome email or recover abandoned carts, email automation can be set.
Grow your email list with beautiful forms and create landing pages using drag-and-drop functionality. There are ready-made templates for stunning landing pages.
Moosend has AI tools that can provide personalized recommendations. It is very helpful for encouraging users to upsell and cross-sell. It tracks the customer’s journey through the buying cycle and past purchases.
Key Features of Moosend:
- Send Unlimited Emails
- Automation Workflows
- SMTP Server
- Transactional Emails
- Automation Workflow Designer (Multi-step Marketing Automation Workflows)
- Real-Time Reporting & Analytics
- Spam Testing & Analysis
- 100+ Integrations
Moosend has an awesome free plan that allows you to access all the core features. This plan allows you to send unlimited emails to 1000 subscribers. No logos or Moosend branding will appear on your emails.
Update 2022: Recently Moosend ended its forever-free plan. Now they are offering a 30-day free trial where you can test out Moosend without entering credit card details. If you feel confident you can upgrade to paid plans.
They offer 2 paid plans:
- Pro Plan
- Enterprise Plan
The pricing is based on the number of subscribers you have. The Pro plan starts from $9 per month for 500 subscribers.
Additionally, Moosend offers an Email Credits package. For $350, you’ll get 350K credits and can send emails to unlimited contacts.
GetResponse is a robust email marketing service provider that comes with a wide range of features.
It comes with an attractive user interface and a clear website layout.
No coding skill is required and you can create visually appealing emails. You can use their easy-to-use drag-and-drop email builder to create stunning emails.
You can also make use of the extensive collection of pre-designed templates to faster the process.
Marketing automation is an ongoing trend and GetResponse has the built-in feature for this.
Maximize your conversion using the autoresponder. Using the visual builder you can set an email sequence that automatically sends emails based on a certain action.
GetResponse has a unique form builder feature to create stunning forms and turn your website visitors into email subscribers.
Use the landing page template library that contains more than 200 professionally designed templates to create standalone pages.
You would get a comprehensive analytics dashboard that shows important stats of each email campaign.
To keep the contact database organized you can segment them to maximize email performance. Some additional features include CRM, A/B Testing, Web push notifications, Conversion funnels, Live chat, and more.
Key Features Of GetResponse:
- All-in-one marketing tools to automate your marketing
- Forever-free plan up to 500 contacts with unlimited email sends limits
- Visual email editor
- Advanced A/B Testing
- Click Tracking
- Advanced segmentation tools for contact list management
- Create automated email sequences with an advanced email autoresponder
GetResponse has a free plan with some basic features & 3 paid plans. The pricing starts from $15.58 per month which allows you to send unlimited emails to up to 1000 subscribers.
Paid plans came with some essential features like Email segmentation, Email scheduling, Contact scoring & Advanced Marketing automation.
4. Omnisend (Best For eCommerce)
Omnisend is known for its best-level eCommerce automation features. Creating effective email campaigns is easier with this tool. Rather than participating in a rat race, Omnisend makes itself a specialized platform for eCommerce business.
It has an intuitive drag and drops email editor to create visually appealing emails. You can find many eCommerce-specific email templates with advanced design elements. Choose one of them and start customizing it.
This allows you to add dynamic elements to email content to pass the personalization feeling to subscribers.
Marketing automation is one of the major highlights of Omnisend. You can combine multiple channels such as email, SMS, web push notifications, etc.
Drive sales on your eCommerce site on autopilot using the pre-built workflows. The drag & drop automation editor allows you to create automation visually.
You can send automated emails for welcome series, cart abandonment, order confirmation, shipping details, upselling, etc.
There is also A/B split testing feature to test email variations. Turn website visitors into email subscribers with signup forms.
Key Features of OmniSend:
- Dynamic Discount Codes
- Pre-Built E-commerce Workflows
- Drag & Drop Automation builder
- SMS List-Building tools
- Message Engagement.
- Segmented Email Campaigns.
Omnisend comes with 3 email marketing plans:
The free plan allows you to send 15,000 emails per month with a daily sending limit. Premium plans start from $16 per month for 500 subscribers.
When it comes to the cheapest email marketing service, Mailchimp should come first place. It is the most used email marketing tool with millions of active users.
According to Datanyze‘s study, Mailchimp owns 69.72% of the market share which is huge.
Many entry-level users prefer to go with their service because of its low pricing and easy-to-use features.
You would get a visual editor to create email campaigns. There are a lot of templates available to create stunning emails.
You can segment customers using demographic data and other metrics. MailChimp comes with a built-in form builder to create conversion-oriented signup forms.
It has built-in analytics and reporting feature that fits marketers who want to dive into the data and generate reports.
Key Features Of MailChimp:
- Free to get started (You can upgrade as your business grow)
- Advanced Audience Segmentations with tons of pre-built segments
- 100+ pre-designed email templates for all your marketing needs
- Email Scheduler
- Multi-step Automation Builder
They offer a free plan that lets you add 2000 subscribers. You can send 2000 emails per day for free or 10,000 in a month. The free plan came with limited features. If you need advanced features you need to signup for their paid plans.
MailChimp has 3 paid plans and the pricing starts from $10 per month for 500 contacts. Their pricing keeps growing as your contact list grows. The monthly Email sending limits vary from 10x – 15x of the contact limits.
They do also offer Transactional email plans which cost $20/block. Each block can send up to 25000 bulk emails.
MailerLite is another cheap email marketing software. It has a clean interface and easier navigation.
You would get a drag-and-drop email builder to create any type of email. Explore the extensive collection of beautifully designed email templates and choose one according to your requirement.
You can trigger automated emails based on customer action. The automation builder is straight forward and you can define every step of the customer journey.
There are many eCommerce-specific features like sending discount codes, upselling products, etc.
Want to grow your email list?
Then use the form builder feature to design various types of forms. Choose the form type and match the appearance with your website.
You can perform A/B split test subject lines, email content, and CTA and choose the winning one.
Key Features of MailerLite:
- You’re free to use it for up to 1,000 subscribers. If you want to give it a go, you can sign up for their paid plan with their free trial offer (30 days)
- There is no email sending caps with paid plans
- Unlimited Segments & Interest Groups
- With Email Automation Builder, you can create unlimited automated email workflows (Even with a free plan)
- 100+ Newsletter templates with the Drag-&-Drop Editor
- Create Unlimited Landing Pages
- 24/7 Customer Support
MailerLite has a free plan that allows you to send 12,000 emails to 1000 contacts.
They have a straightforward pricing structure and charge based on the number of subscribers in your email list. For sending emails to an email list having up to 1000 subscribers the monthly cost would be $10.
According to your list size, you can upgrade to higher plans.
The sender is another affordable email marketing tool for staying in touch with your customers. It is also a perfect eCommerce marketing solution for any level of user.
You would get an intuitive drag-and-drop interface so you can easily create email newsletters.
There is a range of newsletter templates to choose from and customize every aspect. All the emails made through this editor are responsive and a great fit for any display size.
The Sender has many features to manage and increase the email subscriber list. Allow visitors to sign up for your newsletter through signup forms and landing pages. No need to buy another service for doing so.
The Sender has built-in features for creating conversion-oriented signup forms and landing pages.
Email automation functionalities come with each plan. You can use it to send regular newsletters, welcome emails, follow-up emails, transactional emails, abandoned cart emails, purchase confirmation emails, etc.
Intuitive workflows builder allows you to send trigger-based emails.
You can easily integrate with other tools and services like CMS, WooCommerce, CloudFlare, etc.
Live chat support is available 24/7 to ensure an immediate response.
Key Features of Sender:
- High Email Deliverability Rates
- Smart Automation Builder
- SMS marketing with SMS Automation Feature
- RESTful API for developers
- Spam Check
- Unlimited List Segmentation
The Sender has a free forever plan that allows you to send 15,000 emails to 2500 subscribers.
The paid plan starts from $10/month when paid monthly & $8.25/month with the annual plan. With this plan, you can send 35K emails to 2500 subscribers.
They also offer a “Pay As You Go Plan” where instead of paying a monthly fee you pay for Email credits. You will get 5000 email credits for $29.
SendPulse offers a cost-efficient email marketing solution to achieve your business goals. This software best fits experienced marketers as well as users with no email marketing experience.
It provides multiple marketing services including SMS and web push notifications.
It comes with a user-friendly interface and dozens of features available.
Creating and sending email campaigns is easy with SendPulse. Even an absolute beginner can create stunning emails using the drag-and-drop editor. There are many professionally designed email templates to choose from.
You need to create sign-up forms on your website for a growing email list. Using the subscription form builder feature you can create embedded, popup, floating, and fixed forms.
The A/B testing feature allows you to test various email elements, such as subject line, Sender’s data, email content, call-to-action, etc.
Push notifications are highly effective and instantly notify subscribers. Using the push notification feature you can send personalized messages no matter the browser used.
This service also allows you to send instant/scheduled SMS. Define the message content, and recipient’s phone number, and hit the send button.
Automate your SMS marketing and use personalization to enhance user experience.
To power your email marketing campaign SendPulse provides 40+integrations including:
- HubSpot, etc.
To track important stats like Email open rate, Click-throughs, Delivery rate, Bounce, and Geographic stats, you would get a detailed analytics dashboard.
Key Features of SendPulse:
- Email Segmentation
- Email Address Verifier
- Email Automations
- Free CRM
- Course Creator
- ChatBot Builder
SendPulse has 4 plans:
- Free Plan
- Standard Plan
- Pro Plan
- Enterprise Plan
A free plan that allows you to access all the core features. You can send up to 15K emails to 500 subscribers.
It has an affordable pricing structure with a flexible email list size selection. For an email list of 1000, you have to pay $12 per month. You can send as many emails as you like.
If you go with a 6-month or annual plan they also have special discounts.
You can also go for the “Pay As you Go” plan where you can send up to 10K emails for $32.
9. Benchmark Email
Benchmark Email is another great email marketing tool and has been in this business for years. It comes with affordable pricing and a user-friendly interface. The company aims to provide a simple solution to any level of user.
To create an email campaign you can choose between a drag-and-drop editor and a code editor. All the required elements would be in the side column and you have to drag them onto your canvas. You can preview the email to know what it looks like on different devices.
Send automated email sequences using the visual workflow builder. You can replicate the whole customer journey and send automated emails based on a certain action.
List building is made easy with the Benchmark Email. Show your website visitors with pop-up and embeddable signup forms to let them put their email addresses.
You can create surveys and polls to collect data from users. Break down your lists by various aspects including demographics and create email segments.
Benchmark Email has a dedicated section for checking email campaign performances. You can also compare A/B testing results side by side and see which one is performing well.
Key Features of BenchMark Email:
- Advanced Marketing Automation
- Advanced reporting with important email marketing metrics
- Email White Labeling
- Behavior-based Emails
- Free List Verification
- 1500+ Integrations
Benchmark Email Pricing:
Benchmark Emails has 3 plans:
- Free Plan
- Pro Plan
- Enterprise Plan
Benchmark Email has a free plan that enables you to send 3500 emails/month to 500 customers. Drag-and-Drop builder, list management, basic drip campaigns, email delivery management & click heatmap reports are all included in the free plans.
The paid plan starts from $15 per month and you can send unlimited emails to 500 subscribers. The paid plan got advanced features like advanced segmentation, pre-built customer journeys & Website tracking, etc.
Benchmark Email pricing increases as your contact list grows.
Mailjet is an email marketing service provider that focuses on empowering Small and Medium businesses. Now more than 100K users enjoying their premium service.
The platform was initially designed for developers. But it became a regular service provider.
You would get a modern email editor with a smooth experience. Just drag and drop elements from the sidebar and build a stunning email.
There are many professionally designed email template ranges in all categories. You can collaborate with your team and work together in real-time on email designing.
You might have a huge email list and subscribers have given their emails for different purposes. Mailjet allows you to segment emails and sends personalized emails. Use basic customer information like demographics or advanced ones like purchase history etc.
Thanks to the pre-designed automation workflow templates that make the process simpler. Using the interactive user interface you can set triggers in a few clicks.
Mailjet integrates with hundreds of apps and services so that you can connect with them easily.
Key Features of Mailjet:
- Unlimited Contacts (Even with a free plan)
- Email Address Verifications
- Marketing Automation.
- Dynamic Content
- Multi-User Access & Role Management
- Blocklist Monitoring
- Deliverability Reports
Mailjet has a free plan that allows you to send 6,000 emails per month with a daily limit of 200 emails.
It has a unique pricing structure that charges based on the number of emails you send. With the $15 plan, you can send 15,000 emails per month.
Cheapest Email Marketing Services Comparison
We have listed some of the affordable email marketing services out there. Now it’s time to have a tabular representation.
|Email Marketing Service||Base Plan (Per Month Price)||Free Plan||Link|
|1. ActiveCampaign||$15||No (Free Trial)||Try ActiveCampaign|
|2. Moosend (Cheapest Plan)||$9||No (Free Trial)||Try Moosend|
|3. GetResponse||$19||Yes||Try GetResponse|
|4. Omnisend||$16||Yes||Try Onmisend|
|5. MailChimp||$9.99||Yes||Try MailChimp|
|6. MailerLite||$10||Yes||Try MailerLite|
|7. Sender||$10||Yes||Try Sender|
|8. SendPulse||$12||Yes||Try SendPulse|
|9. Benchmark Email||$15||Yes||Try Benchmark Email|
|10. Mailjet||$15||Yes||Try Mailjet|
As you can notice that most of the email marketing services in this list have a free plan. If you are a beginner and stepping foot into email marketing then the free plan can be best for you.
So these are some of the cheapest email marketing service providers that will help your business to grow at a minimum cost. Choose one tool and start your email marketing journey today.