Email marketing has become a robust medium of marketing. It’s the most direct and effective medium of communication with your leads, engaging them, and turning them into paying customers.
Do you want to skyrocket your business and grow your email list? Then an email marketing software will be needed for this. Many beginners are just getting started with email marketing and many do not afford a sophisticated tool upfront. They might want to try some tools to get acquainted without paying anything.
Then free email marketing tools can be the best choice for them. If you are not ready to invest in a tool and still want to send emails then these tools will be helpful for you.
So let’s get started.
What Is Email Marketing?
Email marketing is a part of digital marketing that allows you to manage all the email-related things. It is a highly effective and the most profitable marketing channel. The average return on investment is $42 on every $1 spent.
The use case is very diversified and you can use it in any type of business. People put a limit on the definition of email marketing to just sending emails to subscribers. But the marketing process is vast and includes, email creation, optimization, testing, automation, etc.
Nowadays email marketing can easily be done using advanced tools. These tools come with easy-to-use functionalities to manage all the aspects. You can send emails to promote new products, increase engagement, give special discounts, and boost your business.
You need to have customers’ email addresses for starting email marketing. Some people consider email marketing as an outdated concept. But it is the most effective option available.
Best Free Email Marketing Tools
Here is a list of some of the best free email marketing tools.
1. MailerLite
MailerLite is a simple but effective email marketing tool. Using this tool you can send emails, promotions, newsletters, welcome emails to your subscribers.
Create sign-up forms, automatic pop-ups from MailerLite and transform visitors into leads and paying customers. You would get a drag and drop email builder to create responsive emails. This tool also comes with 30 pre-designed landing page templates to create a stunning landing page.
Email segmentation, personalization, automation features are available. Email performance is closely monitored and you can check average open and click rate, and unsubscribe metrics. It’s one of the best free email marketing tools available online.
MailerLite Free Plan Details:
You can use MailerLite for free using the free plan. It allows you to send 12,000 emails to 1000 subscribers per month. In addition to that, the MailerLite logo will appear at the bottom of emails and landing pages. You can only remove it after purchasing a plan.
You can’t access features like A/B split testing, opens by location, live chat support, and more.
2. Moosend
Moosend is an effective email marketing tool for small and medium businesses. Start creating awesome emails using the drag and drop email builder feature. Design your own subscription forms and grow your email list
This tool allows you to create segments of customers using the data. This helps you to send personalized emails and save costs by reducing send volume. Build your automation workflows using the visual editor and send a series of automated messages.
Create stunning landing pages using premade templates. The real-time analytics feature allows you to track all the important stats. A/B testing and advanced email personalization are some additional features.
Moosend Free Plan Details:
Moosend is known for its generous Free Forever plan. With the free plan, you can add up to 1,000 subscribers and send 3,000 monthly emails. You are restricted to transactional emails, landing pages, priority support, sub-accounts, etc.
3. Mailchimp
Mailchimp is the most used email marketing tool. Now, this tool has over 13 million userbases and the system sends over a billion emails each month.
Customize your emails using drag and drop email builder. You can send emails immediately or schedule for later. It has a clean user interface and easy navigation makes it the first choice for beginners.
Mailchimp offers more than 250 native third-party integrations to expand the functionalities. The email automation feature allows you to send follow-up emails based on certain conditions. You would also get a built-in landing page builder to create stunning pages.
Mailchimp Free Plan Details:
Mailchimp is famous for its Free Forever plan. You can add 2000 subscribers and send 10000 emails per month. If you are a small business owner or a beginner looking for a free email marketing tool, then Mailchimp can be the best option.
All emails would contain the Mailchimp branding and you can’t remove it in the free plan. You would not get access to features like email automation, detailed reporting, A/B testing, live chat support, etc.
4. Zoho Campaigns
Zoho has a wide range of tools including project management, customer relationship management (CRM), invoicing, customer service, productivity, and more. They have also an email marketing tool named Zoho Campaigns. It is suitable for any size business.
The drag and drop email builder allows you to create stunning emails and dynamic elements. The visual email automation builder allows you to create an email workflow. To make the process easier you can use some predesigned workflow templates.
Set up autoresponder series to keep your customers engaged. Get a detailed report of all the email campaigns’ performance. You can track metrics like open rate, unsubscribe, bounce, etc.
Zoho Campaigns Free Plan Details:
Zoho Campaigns comes with a free plan that allows you to send up to 12,000 emails per month to 2,000 subscribers. You can add up to 5 sub-accounts for your team members on a free plan. If you want more users to manage email campaigns, then you can upgrade your account anytime.
5. Sendinblue
Sendinblue is an all-in-one email marketing service that can take care of the whole of your email marketing needs. It is an email marketing solution for small and medium-sized businesses that want to send and automate various marketing campaigns.
The intuitive drag-and-drop email editor comes with a library of email templates. You can customize them and add more visual elements. This tool also allows you to send SMS and autoresponder messages. There is also a landing page builder to create product-focused landing pages to drive conversion.
You can easily manage an email list and segment your audiences based on certain criteria. Important email marketing metrics can be checked using the analytics dashboard. Some of the metrics you can track in your analytics are open rate, link clicked, a device used, etc.
Sendinblue Free Plan Details:
Sendinblue offers a free plan. You can send emails to unlimited contacts but the daily limit would be 300 emails. So it doesn’t matter whether you have an email list of 1K subscribers or 100K.
All the emails will be associated with a Sendinblue logo. You can’t access features like A/B testing, landing page builder, Facebook Ads, etc.
6. Benchmark
Benchmark is another advanced email marketing option available. This is an easy-to-use platform that helps you to achieve email marketing goals. Benchmark’s dashboard is simple and comes with easy-to-navigate options.
The drag and drop email builder allows you to create beautiful emails. No need to touch a single line of code as everything can be done visually. Use a template to start creating an email and customize it according to your need. You can integrate Benchmark with more than 1500 other services.
Create conversion-focused signup forms to increase the email list. A lot of landing page templates are waiting for you to create stunning pages. A/B testing option is also available to tweak different versions of emails. Benchmark provides important email stats to analyze performance. You can further export it via a CSV or XLS file.
Benchmark Free Plan Details:
Benchmark comes with a free plan that does not require a credit card. With this plan, you can send emails to unlimited contacts but are limited to 250 emails per month.
A small Benchmark logo will be placed under every email. You can’t access features like a landing page, advanced segmentation, website tracking, etc.
7. Sender
The sender is an effective tool to deliver effective and powerful email marketing campaigns. It comes with some necessary features to get maximum results from your email campaign. It ensures great email deliverability so that all your emails would land in the customer inbox.
The intuitive drag and drop email builder interface with a wide collection of pre-built email templates allows you to create stunning emails. Send the perfect emails to the right subscriber for sales and marketing purposes. Automate your email marketing with the visual workflow builder and trigger automatic emails.
You can create newsletter subscription forms and place them on your website without touching a single line of code. They have plugins for most popular content management systems (CMS) like Magento and WordPress. Some of the upcoming features include landing page builder, SMS marketing, web push notifications.
Sender Free Plan Details:
The sender offers a Free Forever plan that doesn’t require a credit card. You can send up to 15 000 emails per month to 2 500 subscribers. This tool allows you to access all the features including email automation. There is no daily sending limit on the number of emails.
8. Omnisend
If you have an eCommerce website and looking for an email marketing solution, then Omnisend can be the best option for you. Generate more sales and boost your business using a fully automated system.
Omnisend specializes in eCommerce and any size of business can adopt it. Use professionally-looking emails and drag & drop elements matching your brand. Deep dive into customer intelligence and fine-tune customer lifecycle stages, past purchases, smart product recommendations, etc.
Automate everything and let the cash come using eCommerce automation builder. Choose a pre-built workflow, make some changes and boost conversion. Capture emails by creating signup forms and wheel of fortune. Measure eCommerce sales and see how your email campaigns are performing using the analytics dashboard.
Omnisend Free Plan Details:
Omnisend comes with a free plan. If you don’t want to invest in email marketing tools, then this plan can be helpful for you. This plan allows you to send up to 2,000 emails per day and 15,000 emails per month. There is no limit to the number of subscribers.
You can’t access features like web push notifications, email/SMS automation, A/B split testing, live chat support, etc.
9. SendPulse
SendPluse is another email marketing service that provides a free plan. In addition to email marketing, you can also use it for SMS and web push notifications. Business users without any email marketing experience can quickly start using this tool.
Use the drag and drop editor to create any type of email. Take the help of the template library to start creating stunning emails. No technical expertise is required to create drip campaigns. Collect the email address of your website visitors using subscription forms, and pop up.
Start messenger marketing and send promotional messages using chatbots. Track all your important metrics effectively using the SendPulse detailed analytics dashboard. You can segment subscribers based on demographic information.
SendPulse Free Plan Details:
SendPulse has a free plan that includes SendPulse branding on each email you send. This plan allows you to send up to 15,000 emails to 500 subscribers. You can’t access features like segmentation, A/B testing, etc.
10. Mailjet
Mailjet is another email marketing service that comes with powerful features. It has not acquired a special place in this segment because of the lack of advanced segmentation and automation features. But we have to admit that it is an awesome free email marketing tool for beginners.
Mailjet provides a library of email templates and a built-in drag and drop email editor. This makes it easy to create professional-looking emails. If you want to increase the email list, then create subscription forms and integrate them into your website.
Trigger automated sequence of emails using workflow builder. You know the importance of transactional emails and Mailjet got expertise in it. Some of the common types of transactional emails include account update notifications, password resets, order confirmation, purchase receipts, etc. Check your email performance and actionable insights using the analytics.
Mailjet Free Plan Details:
Mailjet comes with an impressive free plan and they don’t ask for credit card information. This plan allows you to send emails to unlimited contacts. However, you can only send 200 emails per day and 6000 emails per month.
This plan comes with many limitations. You can’t access features like A/B testing, segmentation, sub-accounts, marketing automation, advanced statics, priority support, etc.
Benefits of Free Email Marketing Tools
There are some benefits of using a free email marketing tool. Let’s discuss them.
1. Don’t Have to a Penny
The biggest benefit of using a free email marketing tool is that you don’t have to invest a penny on it. If you are a beginner and don’t have money to buy a premium tool, then your dream of using a tool can be fulfilled.
2. Access to the Premium Tool
All the tools we have listed above are known for the premium service. You can find paid plans with enhanced features. They are just offering a free plan to attract new customers. Hope some of them would be converted to paying customers one day. You can access a premium tool without paying anything.
3. Boost Your Business
Email marketing is a mostly used medium and can actually improve your sales. Your email campaigns contain messages that encourage subscribers to make some purchases. You can automate the whole sales process using drip campaigns and send automated messages to keep the money flowing.
4. Test Before Upgrading
Before purchasing a paid plan you can make some exercise on a free tool. It will help you to better operate and get the most out of it. As you have tested the service it would be easier to decide whether you should buy it or not.
Drawbacks of Free Email Marketing Tools
There are some major drawbacks of using a free email marketing tool. So let’s discuss them.
1. Limited Access
The biggest disadvantage of a free email marketing tool is that you would get very limited access to it. Most of the advanced features are locked behind a paywall. As a user, you can’t test them until an account upgrade.
2. Contains the Software Branding
As you know there is nothing free in this world. Whenever there is no cost, you are the product and you pay with your data. In the case of free email marketing tools, you are carrying their brand name on each email. This way free marketing is done by you.
3. Leads to Bad Customer Experience
Your overall customer experience would be affected by a free email marketing tool. Hard to digest but your true. As you can’t advance features like segmentation, personalization, and automation, targeting can’t reach that level. In addition to that, the software branding would be associated with each email.
4. No Instant Customer Support
Most of the free tools in this segment don’t provide instant customer support. You can’t access live chat for asking a query. You might fall into an issue and need to reach out to support staff. As instant support is not available you have to wait until they reply.
Conclusion
So these are some of the best free email marketing tools for you. Even in the age of social media and instant messaging platforms, there’s still no effective way to communicate with people directly other than via email. Stay connected to subscribers and show them that you care.
If you are serious about email marketing, we would always recommend you go for a premium tool. You can access all the premium features available in the tool and make professional email marketing. However, choose one of the above free tools and get started with the email marketing journey.
