Email marketing is considered as highest ROI-driven medium as compared to all other digital mediums. Using this medium you can reach and connect to your target audience in a highly personalized way.
As other digital marketing platforms and various strategies have evolved, a frequent question that keeps asking is: “is email marketing still important?” The short answer is “Yes, definitely”.
Email Marketing has various aspects and you can’t go long without a tool. But there is a garden of email marketing software. Among them, finger-counted software is best.
In this GetResponse Vs MailChimp comparison post, we will analyze two heavyweight email marketing software.
So let’s get started.
GetResponse VS MailChimp: A Quick Overview
What is GetResponse?
GetResponse is a popular all-in-one marketing platform for businesses.
This tool lets you send automated emails, create beautiful email newsletters, list segmentation options, create conversion funnels, and monitor results.
It comes with an easy-to-use visual email editor that allows you to create and customize newsletters quickly.
GetResponse has been expanding its features portfolio by adding new features.
But its flagship service (email marketing) remains one of the best in the industry. It has an email deliverability rate of around 99% which’s one of the best.
What is MailChimp?
MailChimp is literally the most popular email marketing software on the market. You must hear a lot about MailChimp.
It was co-founded by Ben Chestnut and Dan Kurzius in 2001.
MailChimp has over a 13 million customer base and the platform sends over a billion emails each month & owns 69.72% of the market share which is huge.
They offer a free plan that lets you send emails to 2000 subscribers.
Using MailChimp, you can send bulk emails, set up auto-responders, & analyze the performance of your ongoing email campaigns with detailed analytics reports.
GetResponse Vs MailChimp: The Ultimate Comparison
As we have seen above, both tools are used for email marketing. So, how we can find out the best one among the two? Well, for this GetResponse vs MailChimp post, we have taken some categories to define which one is superior. So let’s check them.
1. Interface & Ease of Use
Email marketing tools are designed to provide easy to use interface. Both GetResponse and MailChimp come with a clean interface and are pleasing to the eye.
But GetResponse comes with a bit clumsy features list and complex terminologies. If you are a marketing expert then you won’t face any issue with it. This doesn’t mean beginners can’t use it properly.
On the other hand, MailChimp comes with easy navigation and a clutter-free interface. Most beginners choose MailChimp as the first email marketing software of their journey because of its simplicity.
It is a really tough decision to pick one of the tools under the interface and ease of use section. If you’re used to working with the usual email marketing software then GetResponse is for you. But MailChimp is the winner of this category for the simplest design.
2. Email Editor & Templates
GetResponse comes with a drag and drops email builder to create emails in few clicks. Instead of creating a new email design from scratch, you can just pick a template of your choice and use it for your email campaign.
You can preview designs to see how it looks like in desktop and mobile devices. Each template is fully customizable and you can modify it according to your branding and content. The template library is arranged by industry.
Here is a quick overlook of the GetResponse template library.
MailChimp also comes with a library of templates to choose from. You can choose one of them and start modifications. This tool also allows you to import your own template or create an email from scratch. The website function is quite slow and lags sometimes.
Check out some of the templates available in the MailChimp library.
To decide the winner of this section, we have to pick the number of built-in templates and the quality that comes with this tool.
MailChimp offers very basic templates that lack advanced design elements. Now it has around 100 templates to instantly create an email. But GetResponse has over 500 beautifully crafted professional-looking templates. If you want to boost your email engagement then it will be helpful.
So GetResponse is the winner of this category.
3. Registration Forms
You know the importance of a beautiful registration form. It encourages the visitor to sign up and get regular updates. Some people prefer to keep pop-up forms where some others choose embedded forms.
MailChimp comes with some basic signup forms to choose from. You can choose between:
- Form Builder (Built & design your own forms)
- Embedded forms
- Subscriber pop-up
- Contact form
It can be tricky to find the option that leads to the registration form creation. There are not many customization options & templates seem to be pretty old. With the rise of competition, marketers are expecting advanced modification options.
But MailChimp is also lacking in that.
GetResponse comes with a professional-looking sign-up form. Convert your website visitors into email subscribers and give personalized experiences using various forms. You would get a drag and drop tool to create stunning forms without touching a single line of code.
Test different forms and design elements with predesigned templates. Protect your list from bots and malware by enabling reCAPTCHA. With a lot of nice-looking templates and advanced options, GetResponse is the winner of this category.
4. Languages
Many people often skipped this category when comparing two software. Language should not be a barrier when someone out for an email marketing tool. Not everyone is an English-speaking person and always tends to use the native language.
MailChimp is a world-class email marketing service but comes with limited languages. It is only available in English, Spanish, Français, Portuguese and Deutsch languages.
GetResponse comes with an extensive list of languages to choose from. Currently, this tool supports the 17 most popular languages around the world to target more users.
So GetResponse is the clear winner of this category.
5. Analytics
Analytics is one of the important aspects of any email marketing tool. Using this feature, you can monitor the campaign performance.
GetResponse allows you to track email activates in real-time. It comes with a feature-rich analytics dashboard where you can see email open rate, deliverability, number of bounces, conversion, etc. This tool also allows you to run an A/B test and compare campaigns in a side-by-side view.
Here is a quick overview of the fresh analytics dashboard after sign up.
MailChimp also has an analytics dashboard to find all your email campaign data in one place. You can monitor almost all the above things as in GetResponse. In addition to that, it supports Google Analytics integration for geo-tracking and clicks mapping. So you can make a smart decision on the marketing budget.
Check out the MailChimp report dashboard.
So it is a tough decision to decide which tool is better over another based on this category. If you want one to pick one of them then MailChimp would the winner.
6. Email Automation
Automation in the field of marketing is helping marketers a lot. You can trigger emails to subscribers based on a certain action. It has become an efficient and instant method of communication.
GetResponse comes with various automation methods to send automated emails. Create various automation events based on particular user’s behaviors. All the automation comes with an easy setup and feature-rich marketing automation builder. You would get a visual workflow view for automation mapping.
Mailchimp offers limited automation features. You can only use them for special purposes like welcome email, product recommendation, cart abandoned in an eCommerce store, etc. But it lacks some advanced automation and filters.
With advanced visual automation building tools and great features, GetResponse is the winner of this section.
7. Landing Page
Marketers use dedicated landing pages to convert random visitors into subscribers. Making a landing page demands a lot of web designing skills and coding knowledge. Now email marketing tools making life easier by providing landing pages.
GetResponse comes with a library of beautifully crafted landing page templates. Currently, this tool has over 200 mobile-responsive templates ready to use. It also comes with a drag and drops editor to customize them. To enhance the design you can use visual elements like GIF and stock images.
Check the landing page templates available in GetResponse.
After creating a landing page you can publish it under the GetResponse domain or your custom domain. This page also allows you to add SEO elements like page title, meta description. Integrate the landing page with Google Analytics, Google Tag Manager, or Facebook Pixel for maximum impact. Landing page performance can be monitored using an analytics dashboard.
MailChimp has also come with a landing page builder. Showcase your product or services using visually rich landing pages and drive conversions. MailChimp also has a library of templates but in limited numbers. Drag and drop page builder is also here but lacks advanced features.
Here is a quick overview of MailCimp landing pages.
So GetResponse is the winner of this category.
8. List Management
Building an email list with the help of email marketing tools is very important for a successful online business.
GetResponse comes with advanced segmentation options. You can create segments based on several attributes including location, customer engagement, date of subscription, contact information, a customer’s last action custom information, etc.
Create contact segments using the advance search feature and dozens of data. To make your email list update, GetResponse allows you to sync your contacts with CRM and other contact management tools.
MailChimp comes with a basic segmentation feature. Email segmentation helps you to deliver personalized marketing experiences. You can only select one from a few pre-built segments.
So GetResponse is the winner of this category.
9. Email Deliverability
Email deliverability defines the ability of an email marketing software to deliver emails to subscribers’ inboxes. You can see how many emails are accepted by the recipient server and how many bounce. The deliverability depends on many factors including message content, IP address, mailing server, etc.
We have collected some data based on past research and found that the overall deliverability rate of GetResponse currently stands at 99%. The sender reputation of this tool is great and that’s why it maintains deliverability.
On the other hand, MailChimp comes with 98% deliverability which is also good. But you can’t earn money if a valuable subscriber won’t get emails.
So GetResponse is the winner of this category.
10. Integration
There is a bucket load of features available in both the email marketing tools. So integration with other business tools, such as web analytics or your CRM platforms creates a more detailed picture of your customers.
GetResponse has dozens of integration to connect them with this platform. Some of them include WooCommerce, Magento, Shopify, WordPress, Google Analytics, and more. This platform allows you to submit your integration to get featured in the directory.
MailChimp has hundreds of third-party apps and services for easy integration. Some of them include WordPress, Google Analytics, Unsplash, Firebase, Mixpanel, Eventbrite, Adobe Photoshop, etc.
As MailChimp has more integration than GetResponse we have to declare it as the winner of this category.
12. Pricing
Pricing is the most important factor for most users when picking software. But we recommend you to choose based on overall performance and features.
GetResponse Pricing:
GetResponse has 4 plans. Let’s see the pricing of each plan based on 1000 subscribers. You can also get GetResponse free trial for 30 days. No credit card is needed for this.
- Free ($0/month)
- Email Marketing ($19/month)
- Marketing Automation ($59/month)
- Ecommerce ($199/month)
MailChimp Pricing:
MailChimp also has 4 plans. Let’s see the pricing of each plan based on the number of subscribers.
| Plan Name | Price / Month | Number of Subscribers per Month |
| Free | $0 | 2000 |
| Essential | $10 | 500 |
| Standard | $15 | 500 |
| Premium | $312 | 10,000 |
If we just forget the advanced features of GetResponse and compare only the price with MailChimp, then also you can find it cheaper. The Email Marketing plan of GetResponse with 10,000 email list support, costs $79/mo which is way cheaper than the Premium plan of MailChimp.
So GetResponse is the winner of this category.
13. Support
Support is the important parameter that helps you define the quality of service. Your email marketing software should be ready to solve your issues anytime you want.
GetResponse comes with 24/7 customer support through live chat and email. This tool has customers from over 182 countries so they provide email support in multiple languages.
It might be hard to digest, but MailChimp has terrible customer support. You would get email support and weekday live chat support. What does a user do if some issues arise on weekend and want to have instant live chat?
So GetResponse is the clear winner of this category.
15. Additional Features
As a customer, we are excited to get some extra features. Throughout the years both tools are serving millions of customers and launched new features. But MailChimp is left behind in this race.
There is nothing new from the tool to mention here as an additional feature except online store builder and appointment scheduling. Need not to say, both the features are needed for special websites.
But GetResponse comes with many additional features such as web push notifications, live chat, and webinar builder to maximize conversions and engagement.
- Web Push Notifications: Push notifications are the clickable pop-up instant messages that normally contain a CTA (Call to Action) button. Push notifications are a great marketing medium to stay in contact with your users. It can have high open rates and engagement.
- Live Chat: Live chat allows customers to communicate with the business in real-time. With the live chat feature of GetResponse, you can show a chat widget on a website.
- Webinar Builder: Using this feature, you can create video presentations, and workshops. It will reflect your expertise and trust. Host unlimited webinars with up to 1000 live attendees.
So GetResponse is the winner of this category as well.
GetResponse Pros & Cons
Let’s discuss some of the pros and cons of GetResponse.
Pros
Cons
MailChimp Pros & Cons
Let’s discuss some of the pros and cons of MailChimp.
Pros
Cons
GetResponse Vs MailChimp: Who Is The Winner?
Now we are in the important part of this discussion where we have to declare the winner. MailChimp and GetResponse are great email marketing service provider that makes the process easy for businesses. When it comes to choosing one above another, we have to analyze their features.
That’s why we have done an extensive analysis based on certain criteria. GetResponse comes out as a winner in most cases. So GetResponse is a better email marketing tool than MailChimp in many aspects.
If you are a beginner and want to start your journey with a free tool, MailChimp would be the best option. The free plan lets you send 12,000 emails to 2,000 accounts per month. This would be enough for a beginner.
If you have some budget, then GetResponse would be the affordable and best email marketing software for creating high conversion emails.
Conclusion
In this GetResponse vs MailChimp comparison post, we have discussed various things. I hope it will help you to decide on the right tool for your business. Our recommendation is to go with GetResponse because of its advanced features and affordable pricing.
Sign up for the GetResponse 30-day free trial now that doesn’t require a credit card.
