Leadpages vs Unbounce: Which Landing Page Builder is Better?

You know how it is.

You Google something like ‘ Leadpages vs Unbounce’ and you get somewhere around 49,500,000 results in 0.66 seconds.

And then you think to yourself – “How the hell am I supposed to wade through all of this”?

Well, that’s where I come in.

I’ve used both Leadpages and Unbounce (plus a host of other landing page builders) and in this article, I’m going to give you my honest opinion on which is the best.

Spoiler alert: it’s Leadpages.

Why?

Leadpages is easier to use, has more features, and is more affordable. But don’t just take my word for it.

Let’s dive in and take a closer look at this in-depth Leadpages vs Unbounce review, shall we?

What Are Landing Pages, and Why Do You Need One?

A landing page is a stand-alone web page, distinct from your main website, that’s designed with one specific goal in mind – to convert visitors into leads or customers.

To do that, they need to be well-designed and optimized for conversion.

Think of it this way…

Your website is like a store in a mall. It’s where people can come to browse, learn more about your brand, and maybe even buy something.

But a landing page is more like a pop-up store in that mall. It’s there for a specific purpose – to sell a specific product or service.

And just like a pop-up store, a landing page needs to be designed in a way that’s going to get people to take the action you want them to.

That means including things like:

• A strong headline
• Clear value proposition
• Social proof
• A call-to-action (CTA)

And everything else that compels visitors to take the next step.

Landing pages are important because they allow you to focus on one specific thing – conversion.

Your website, on the other hand, is designed to do a lot of things. It’s there to build brand awareness, educate visitors, and, yes, convert them into leads or customers.

The problem is that when you try to do too many things with your website, you end up doing none of them well.

But with a landing page, you can focus all of your energy and attention on one specific goal, making it more likely that you’ll achieve it.

And that’s why you need a landing page.

Now that we’ve got that out of the way, let’s take a closer look at Leadpages and Unbounce.

Leadpages Vs Unbounce: Features Overview

Features	Leadpages	Unbounce
Ease of use	From designing beautiful opt-in forms to creating stunning landing pages, Leadpages makes it easy to capture leads and build your email list. And with our easy-to-use lead magnet delivery system, you can be sure that your leads are getting the information they need when they need it.	Unbounce is incredibly easy to use, so you’ll be up and running in no time. Simply select a pre-designed template, add your own content, and publish your page in just a few clicks.
Drag and drop builder	The drag and drop builder feature of Leadpages is one of the best things about using this software! With just a few clicks, you can easily create beautiful landing pages that are fully optimized for conversion. Plus, there’s no need to worry about coding or design skills – the builder takes care of everything for you.	With Unbounce, you can quickly and easily create custom landing pages without having to code or design them from scratch. Simply choose a template, add your content, and then publish your page in minutes. Plus, Unbounce comes with a host of built-in features that make creating landing pages even easier, such as A/B testing, lead capture forms, and real-time analytics.
Templates	With Leadpages, you can quickly and easily create custom landing pages without having to mess with code. Plus, Leadpages offers a huge selection of templates to choose from, so you can find the perfect one for your business. No matter what your needs are, Leadpages has you covered.	With Unbounce, you don’t need to be a tech expert or have any coding skills. Simply select the elements you want to use and they’ll automatically be added to your page. And if you ever need inspiration, Unbounce has a library of templates that you can use to create your own pages.
Advanced customization	With its advanced customization features, you can really make your pages stand out from the crowd. You can add custom fonts, colors, and backgrounds, and even include video and audio files.	With Unbounce, you can fine-tune every aspect of your pages, from the placement of your call-to-action buttons to the color scheme and font choices.
A/B Testing	With the Leadpages drag-and-drop builder, you can easily create custom landing pages without having to code. And with A/B testing, you can test different versions of your landing page to see which one converts better. This makes Leadpages the perfect tool for optimizing your landing pages for maximum conversion.	With Unbounce A/B testing, you can try out different headlines, images, call-to-action buttons, and more to see what works best for your audience. This is a great way to improve your conversion rate and make sure that your landing pages are as effective as possible.
Mobile Responsive	One great feature of Leadpages is its mobile responsiveness. This means that your pages will look great on any device, making it easy for potential customers to view and interact with your content.	In addition to its intuitive design, Unbounce is also highly mobile responsive. This means that landing pages built with Unbounce will look great on any device, ensuring that users have a positive experience regardless of how they access the site.
SEO	Leadpages’ built-in SEO features ensure that your pages will rank highly in search engine results, helping you to attract more leads and grow your business.	With Unbounce’s SEO features, you can choose the right keywords, optimize your title tags and meta descriptions, and even track your progress with Google Analytics.
Integrations	With Leadpages, you can connect your pages to email marketing platforms, payment processors, CRMs, and more. This means that you can build comprehensive marketing funnels that automate key tasks and save you valuable time.	You can integrate Unbounce with other tools, such as Google Analytics and MailChimp. This allows you to track your page’s performance and collect leads easily.
Reporting and Analytics	Leadpages also comes with built-in reporting and analytics so you can track your results and optimize your campaigns for better performance. With Leadpages, you can see exactly how many people visited your landing page, what device they were using, what region they’re from, and more. This data is essential for understanding what’s working and what’s not, so you can make the necessary improvements.	Unbounce comes with built-in reporting and analytics features so you can track your results and optimize your pages for conversions. With Unbounce, you can test different versions of your landing pages to see what works best for your audience, and then make the necessary changes to improve your results.
Pricing	14-day free trial, $49/month for the Standard plan.	14-day free trial, $90 for the Launch plan.
	Try Leadpages For Free	Try Unbounce For Free + 20% OFF

Leadpages Overview

Leadpages is powerful, yet easy-to-use, landing page builder that’s designed to help you create high-converting landing pages.

With Leadpages, you can create beautiful, modern landing pages in minutes, without having to hire a web designer or developer.

Leadpages provides everything you need to build professional-looking landing pages, including templates, fonts, colors, and more.

Plus, Leadpages integrates with popular email marketing and CRM platforms, so you can easily capture leads and track your results.

Leadpages is the perfect landing page builder for small businesses, entrepreneurs, and solopreneurs who want to create professional-looking landing pages without having to invest a lot of time or money.

Unbounce Overview

Unbounce is a powerful landing page builder that gives you everything you need to create high-converting landing pages.

With Unbounce, you can easily create custom landing pages that are designed to convert.

You can also use Unbounce to A/B test your landing pages, so you can see which versions are performing the best.

Plus, Unbounce integrates with all the major marketing platforms, so you can easily track your results and make sure your campaigns are successful.

Unbounce is the perfect landing page builder for businesses of all sizes who want to create effective landing pages that convert.

Ultimate Comparison of Landing Page Features

1. Ease of use

Leadpages is incredibly easy to use.

Even if you’ve never created a landing page before, you can use Leadpages to create a beautiful, modern page in minutes.

Let’s say, for instance, that you want to create a landing page to promote a new product.

With Leadpages, you can simply choose a template, add your content, and then publish your page.

It’s really that easy.

Leadpages provides everything you need to build a landing page, including templates, fonts, colors, and more.

Plus, Leadpages integrates with popular email marketing and CRM platforms, so you can easily capture leads and track your results.

Unbounce is also easy to use.

With Unbounce, you can easily create custom landing pages that are designed to convert.

You can also use Unbounce to A/B test your landing pages, so you can see which versions are performing the best.

However, Unbounce does have a bit of a learning curve.

If you’ve never created a landing page before, it may take you some time to learn how to use all of the features.

But once you get the hang of it, you’ll be able to create beautiful, high-converting landing pages in no time.

Winner: Leadpages.

2. Drag and Drop Builder

Leadpages has a drag and drop builder that makes it easy to create beautiful, modern landing pages.

With Leadpages, you can create a landing page in minutes, without having to know how to code.

The all-new toolbar on the left lets you simply pick from a selection of widgets and layout components to add to your landing page. The new toolbar not only allows you to change the width of the page and column, but it also lets you control the color and images on your blog.

Unbounce also has a drag-and-drop builder, but their builder is not as user-friendly as Leadpages.

With just a few clicks, Unbounce’s drag-and-drop builder allows you to add or relocate any element on your landing page, popup, sticky bar, etc.

Primary components, such as page sections, text boxes, photos, CTA buttons, forms, and social widgets can be dragged and dropped.

The builder also lets you utilize advanced functions like lightboxes, embedded videos, and, perhaps most importantly, almost any HTML format, including other cool options in their page settings.

Unbounce’s builder can be a bit confusing to use, and it’s not as straightforward as Leadpages.

Winner: Leadpages.

3. Templates

When it comes to templates, Leadpages has the upper hand. 

Leadpages offers over 100 templates.

And, Leadpages’ templates are more diverse, with options for nearly any type of business. 

For example, Leadpages offers templates for webinars, product launches, homepages, and more.

Plus, Leadpages’ templates are designed by professional web designers, so you can be sure your landing page will look great.

On the other hand, Unbounce’s templates are also designed by professional web designers. 

And, while Unbounce doesn’t have as many templates as Leadpages, they do offer a wide variety of options. 

For example, Unbounce offers templates for webinars, product pages, homepages, and more.

If you’re looking for a landing page builder with more templates to choose from, Leadpages is the way to go.

Winner: Leadpages.

4. Advanced Customization

Leadpages also have the upper hand when it comes to customization. 

Leadpages’ landing pages are fully customizable, so you can change anything you want.

And, Leadpages provides an easy-to-use drag-and-drop builder that makes it easy to customize your pages.  

Unbounce’s landing pages are also customizable, but they are a little complex, at least for beginners.

This means you’ll need to know some part of the code if you want to customize your Unbounce pages with full flexibility. 

However, Unbounce’s ability to create battle-tested sticky bars and popups gives them an edge over Leadpages. 

Winner: Tie.

5. A/B Testing

Almost everyone in marketing knows that A/B testing is important.

Both Leadpages and Unbounce offer A/B testing, so you can test different versions of your landing pages to see which ones perform the best. 

Leadpages’ A/B testing is simple to set up and use. 

All you need to do is create two versions of your landing page and Leadpages will handle the rest.

Unbounce’s A/B testing is also simple to use. 

Just create two versions of your landing page and Unbounce will track the results.

Both Leadpages and Unbounce make it easy to A/B test your landing pages, so it’s a tie.

Winner: Tie.

6. Mobile Responsive

Leadpages is fully mobile responsive, so your landing pages will look great on any device. 

This means that whether you’re viewing Leadpages on a desktop, laptop, tablet, or phone, the pages will automatically adjust to fit the size of your screen. 

No more zooming in and out to try to read the text or click the buttons! 

Everything on Leadpages is 100% mobile responsive, so you can rest assured that your visitors will have a great experience no matter how they’re accessing your content.

Unbounce understands that more and more people are using their mobile devices to access the internet. 

That’s why we’ve made sure that Unbounce is fully responsive, so you can create beautiful landing pages that look great on any device. 

Whether your visitors are coming from a phone, tablet, or desktop, they’ll be able to see your message loud and clear. 

And because they know that mobile users have different needs than desktop users, we’ve also included some handy features specifically for mobile devices, like tap-to-call buttons and click-to-map directions. 

Winner: Tie.

7. SEO

One of the best features of Leadpages is the built-in SEO tool. 

This tool lets you optimize your pages for search engines, so you can get more traffic to your site. 

The SEO tool analyzes your page and provides suggestions on how to improve your ranking. 

It also lets you track your progress over time, so you can see how your optimization efforts are paying off. 

Best of all, the SEO tool is easy to use and doesn’t require any technical expertise.

With just a few clicks, you can start optimizing your pages for better search engine visibility.

With Unbounce, you can easily add keywords and Meta data to your landing pages, making it easy for search engines to find and rank your pages. 

In addition, Unbounce provides detailed insights into how your pages are performing with the help of their smart recommendations feature, so you can fine-tune your strategy for maximum impact. 

This is very helpful for the on-page SEO of the landing page.

With its streamlined design and robust SEO tools, Unbounce is the perfect platform for driving high-quality traffic to your website.

8. Integrations

In addition to being easy to use and packed with features, Leadpages also offers a wide range of integrations that can take your marketing to the next level. 

For example, you can connect Leadpages with your email marketing platform to automatically add new leads to your list. 

Or, you can use Leadpages’ drag and drop editor to create high-converting landing pages and then use its built-in A/B testing tool to test different versions of your pages. 

And that’s just the tip of the iceberg – with Lead pages, the possibilities are endless!

So if you’re looking for a powerful landing page builder that can help you take your business to the next level, be sure to check out Leadpages.

With Unbounce’s powerful integrations, you can connect your landing pages to the other tools in your marketing stack, giving you a more seamless experience and making it easier to track your results. 

With Unbounce, you can take your marketing to the next level and start generating more leads and sales for your business.

9. Reporting and Analytics

Leadpages believes that data should be used to drive decisions. 

That’s why they offer powerful reporting and analytics tools that help their awesome customers like you track their progress and identify areas for improvement. 

From basic metrics like pageviews and conversion rates to more sophisticated measures like customer lifetime value, their reporting and analytics tools provide the insights that businesses need to grow and thrive. 

And best of all, the team is always here to help interpret the data and provide guidance on how to use it to improve your marketing efforts. 

With Leadpages, you’ll have everything you need to make data-driven decisions that will help your business succeed.

At Unbounce, they understand that creating a successful online marketing campaign requires more than just great ideas and impressive design. 

It also takes careful planning and detailed analysis. That’s why they offer robust reporting and analytics tools to help you track their progress and identify areas for improvement. 

With their tools, you can see how many people are visiting your landing page, which regions they’re coming from, what devices they’re using, and much more. 

This valuable data can help you fine-tune your campaign for maximum results.

Leadpages Pros and Cons

Pros

• Leadpages is user-friendly and offers a wide range of features
• Leadpages integrates with a wide range of other marketing tools
• Leadpages offers robust reporting and analytics tools
• An affordable choice for the masses

Cons

• Leadpages can be expensive for some businesses

Unbounce Pros and Cons

Pros

• Unbounce offers a wide range of features
• Unbounce offers robust reporting and analytics tools
• Unbounce is a great choice for businesses of all sizes

Cons

• Has a higher learning curve
• Unbounce can be expensive for many

Pricing Comparison

Leadpages offers a 14-day free trial and their Standard monthly plan costs $49/month while the Pro monthly plan costs $99/month.

Unbounce also offers a 14-day free trial and then offers 3 paid plan options.

1. Launch ($90/month)
2. Optimize ($135/month)
3. Accelerate ($225/month)

So you see, Leadpages is less expensive than Unbounce if you choose the Leadpages Standard plan, but more expensive with Leadpages Pro. 

Unbounce is less expensive with their Launch plan but more expensive with their Optimize and Accelerate plans.

Wrap Up (… And Key Takeaways)

If you’re looking for a powerful landing page builder that can help you take your business to the next level, be sure to check out Leadpages. Leadpages is user-friendly and offers a wide range of features that can help businesses of all sizes succeed.

With Unbounce’s powerful integrations, you can connect your landing pages to the other tools in your marketing stack, giving you a more seamless experience and making it easier to track your results. Unbounce is a great choice for businesses of all sizes who are looking for a more robust solution. 

Leadpages and Unbounce are both great landing page builders that can help businesses of all sizes succeed.

However, Leadpages is less expensive and offers more features, while Unbounce has a higher learning curve but integrates with more tools.