13 Best SEMrush Alternatives 2020: Free and Paid Tools

SEO is becoming harder and harder each day. If you want to get stand out and achieve success then you need to focus on various aspects of SEO.

For this, we can use some SEO tools to be in the race. When it comes to SEO tools then one of the first names comes to mind is the SEMrush.

SEMrush is a premium all in one SEO tool that covers everything you would ever need.

If you are following us, then you already know that we like and use SEMrush regularly. I have been using SEMrush for the last 3 years.

It is also used by the world’s top bloggers, digital marketers, SEO agencies. I have also written an in-depth review of SEMrush here. So feel free to check that one too.

Why Go With SEMRush Alternatives?

There are several reasons why people don’t like or want to have a website like SEMrush.

Some bloggers don’t want to go with SEMrush because of the high price. This is also justified as new bloggers don’t have this much budget to purchase a plan of SEMrush.

Other professionals point to the old user interface as well.

Although reasons may not be important as everyone have their own choice.

The best thing in this SEO niche, you would get many free and paid tools that can be used as SEMrush alternatives.

When you have too many choices then it is hard to figure out what can take the space of SEMrush. But one thing I should mention here is that SEMrush is not for everyone.

However, in this post, I came up with some of the best SEMrush alternatives. Here, we will discuss both paid and free ones.

So let’s get started.

First, let’s discuss some of the best-paid alternatives of SEMrush.

8 Best SEMrush Alternatives [Paid]

Tool

Type

Price

Mangools

All in One SEO Tool

$49/Month

Ahrefs

All in One SEO Tool

$99/Month

Serpstat

All in One SEO Tool

$69/Month

Moz Pro

All in One SEO Tool

$99/Month

SpyFu

All in One SEO Tool

$39/Month

SEO PowerSuite

All in One SEO Tool

$299/Year

Majestic SEO

Backlink Analysis Tool

$49.99/Month

Keywords Everywhere

Keyword Research Tool

$10 For 100,000 credits

1. Mangools

Mangools Tools-Semrush alternatives

Mangools is another fastly growing SEO tool and one of the best alternatives to SEMrush. It is a combination of five SEO tools used for different purposes.

  • KWFinder (Keyword research)
  • SERPChecker (SERP Analysis)
  • SERPWatcher (Rank tracking)
  • LinkMiner (Backlink analysis)
  • SiteProfiler (SEO metrics and insights)

You don’t have to purchase each tool separately. You need to buy a plan of Mangools that allows you to access all the 5 tools.

I also reviewed the KWFinder tool and analyzed all the features. You may check that post too.

One of the first things you will notice that the user interface. Mangools has a very pleasant color combination and website layout. If you have left the SEMrush because of the old interface, then you will fall in love with this tool.

KWFinder3 semrush alternatives

The most used feature among the 5 is the KWFinder. If you are searching for a keyword research tool to get started, then you can go with this tool.

Enter a keyword and it will show you various stats like monthly search volume, keyword trend, CPC, PPC and keyword difficulty. In addition to this, it also shows a lot of other helpful stats.

kwfinder keyword resear

You can use the LinkMiner tool for backlink analysis. Once you enter a domain it shows you various stats like Citation Flow, Trust Flow, number of referring domains, number of referring IPs, the total number of backlinks, do-follow/no-follow, etc.

SERPWatcher tool is very helpful for keyword rank tracking. Tracking keywords helps you to monitor the performance of your targeted keywords in search results. Once you enter a domain, search engine, it would show you all the ranking keywords with other SEO stats.

SERPwatch rank tracking setup semrush alternatives


Mangools Pricing:

Mangools (where you will get access to 5 other SEO tools) costs $49 per month. If you billed annually it would cost $29.90 per month. This is the half price of SEMrush. So if you are looking for an affordable SEO tool then this is for you.

2. Ahrefs

Ahrefs: Semrush Alternative

To be honest, if I have chosen one option from this list as an alternative of SEMrush then I would choose the Ahrefs.

Ahrefs is the most advanced SEO tool until now. This tool can be used for various SEO tasks like keyword research, backlink analysis, SEO site audit, etc.

Not only feature-wise but Ahrefs also fall in the same pricing range as SEMrush. It also costs $99 per month.

Ahrefs pricing

The power of Ahrefs is its massive collection of data. Ahrefs works very similarly to a search engine. It crawls the web 24/7 and collects various updated information and processes it on a large scale.

Like SEMrush, Ahrefs also uses its metrics to calculate two main attraction points of a website i.e Domain rating (DR) and URL rating (UR). Ahrefs is known for these two metrics.

Domain Rating (DR) is a metric developed by Ahrefs that gives a score to a domain name based on various parameters. Mainly it calculates its backlink profile of a domain on a scale from 0 to 100. On this scale, the highest is the best.

Ahrefs da pa stats semrush alternatives

URL rating (UR) in Ahrefs is very similar to DR. But it’s for every individual page. It is calculated through various matrices through the internal links as well as external backlinks. This is also a scale from 0 to 100. On this scale, the highest is the best.

Another most important thing that every SEO tool should capable of is keyword research. Ahrefs also has a good keyword research tool. Their keyword difficulty score also measures based on the number of backlinks pointing to the URLs ranking on the first page for a keyword.

Semrush alternative: Ahrefs

Ahrefs content gap analysis feature also comes handy to find profitable keyword opportunities that you are not focusing on.

Backlink analysis is also another strong point of Ahrefs. They have a massive collection of backlinks. You can put your competitor's domain to analyze their backlinks.

Ahrefs Backlink data semrush alternatives


Ahrefs Pricing:

Ahrefs gives a 7-day free trial and the plan start from $99 per month. But you will get the value of money.

3. Serpstat

Serpstat: Semrush alternative

Serpstat is also another tool to do various tasks in SEO. Serpstat is one of the affordable tools you can use as a SEMrush alternative. It is one of the newest and rapidly growing SEO tools out there.

I also reviewed the Serpstat and found very similarity with Ahrefs and SEMrush. You would also get some unique features just in this tool. You can check that Serpstat review post where you would get a detailed analysis of that tool.

Serpstat’s keyword research tool is very helpful for compressive keyword research. If you already know the topic or keyword, then enter it in the search box and choose your preferred search engine. It would show you a long list of keywords.

serpstat keyword research

With each keyword, it shows various SEO stats like average monthly search volume, keyword difficulty, competition, CPC (Cost Per Click).

The keyword clustering tool is another helpful feature where you would get similar keywords in groups. Rather than targeting one individual keyword, you can group relevant keywords and target them in a single post.

For backlink analysis, Serpstat shows the backlink profile of a domain in visually rich graphs. It shows the number of linked domains, referring domains, outbound links, referring pages, dofollow and nofollow links, referring subdomains, referring IPs, etc.

Serpstat Backlink Analysis semrush alternatives

It also has a technical site audit feature where you can track on-page SEO factors of the site like 404 errors, duplicate content issues, page errors, header tag usage, meta description missing, page speed insight, etc.

Serpstat Site Audit semrush alternatives


Serpstat Pricing:

The Lite plan (base plan in Serpstat) costs $55.20 per month with a yearly subscription.

4. Moz Pro

Moz is also considered as an industry leader and carries a legacy in SEO. Moz Pro is packed with many features like keyword research to backlink analysis.

The keyword explorer tool helps you to analyze your target keyword and get some essential stats. For any given keyword, it shows average monthly searches, keyword difficulty, organic CTR, priority score, and many more.

Moz Pro keyword research semrush alternatives

Link explorer is a highlighted part of Moz Pro many people prefer this tool over another because of this. Through this, you would get a detailed analysis of a domain’s backlink profile. You can enter your competitor’s domain to check the backlink opportunity.

Moz link semrush alternatives

Moz has their matrices to calculate the DA and PA of a website. DA stands for Domain Authority and PA stands for Page Authority. Many people weights a site based on the above 2 parameters. This is also measured through a scale from 0 to 100. On this scale, the highest is the best.

Moz has a dedicated section for Discovered and Lost reporting. Through this, you can get the list of new domains linking to your site recently, and domains that remove links from their site. It also shows the DA for each domain.

discovered and lost backlinks semrush alternatives

Moz also provides a local search optimization tool named Moz Local. It automatically stores, update, and clean various location-based data across the web.

Moz Local semrush alternatives

This also includes some additional features like a store locator, review management, duplicate deletion, deep Google and Facebook integration, etc. It ensures maximum visibility and very helpful for local SEO.

Moz Pro Pricing:

Moz Pro costs $99 per month and the Local SEO is an additional package that priced at $129 per year.

5. SpyFu

SpyFu: SEMrush Alternative

SpyFu is another popular SEO tool that can be used instead of SEMrush. This tool has extensive features that an SEO tool should have.

I have reviewed SpyFu and analyzed all the features in it. I also tested the features and found that they are all good. That’s why I have written an in-depth SpyFu review and described all the features in a detailed step by step. So you may check that out.

Let’s start with competitor research. Once you enter a domain name, it would analyze and shows all the organic keywords the domain is ranking for, estimated monthly SEO clicks, organic traffic over time, competitor’s domains, etc.

Spyfu domain overview 1 semrush alternatives

This is also helpful for keyword research. Once you enter a keyword, you would get stats like average monthly search volume, CPC, keyword difficulty, similar keywords, estimated organic clicks, etc.

Keyword research overview semrush alternatives

Kombat is a unique feature you would get in SpyFu. This allows you to compare up to 3 domains and get stats.

Spyf4 semrush alternatives

If you want to do PPC research, then this tool is also helpful. PPC overview shows of a domain show the paid keywords that your competitors are bidding for. It also shows the number of paid keywords, estimated monthly paid clicks from search results.

SpyFu PPC research semrush alternatives


SpyFu Pricing:

There are 3 plans available in SpyFu. The SpyFu Basic plan costs $33.90 per month with a yearly subscription.

6. SEO PowerSuite

SEO PowerSuite is another helpful software and can be used as a similar tool like SEMrush. It is a desktop-based app that contains 4 other tools. This software is available for both Windows and Mac.

It contains four apps:

  • Rank Tracker
  • SEO Spyglass
  • Link Assistant
  • Website Auditor

1. Rank Tracker:

Rank Tracker is a tool dedicated to keyword rank tracking. This helps you to measure your SEO efforts and what keywords bring traffic to your site. Enter a URL, keywords, and your preferred search engine. The tool will display the rankings of keywords you have entered. You can track the progress of your preferred keywords in terms of rankings over time in a form of graphical representation.

Seo Power Suite Rank Tracker Tool semrush alternatives

Along with rank tracking, you can use Rank Tracker by SEO Powersuite for Keyword research, competitor research, and analyzing your domain strength.

Competitors domain list semrush alternatives

2. SEO Spyglass:

SEO SpyGlass semrush alternatives

SEO Spyglass is a tool effective for in-depth backlink analysis. Once you enter a URL, the tool will start pulling the backlinks. This tool shows various stats like Inlink score, penalty score, and backlink traffic. Link Intersection is another good feature that shows common backlinks among some domains.

Penalty Risk SEO SpyGlass semrush alternatives

3. WebSite Auditor

WebSite Auditor is another tool inside SEO PowerSuite. It is helpful for a full website audit. When it comes to on-page SEO and craw-lability you need to make your site ready.

Website audit SEO Powersuite semrush alternatives

4. LinkAssistant:

LinkAssistant another helpful tool effective for link outreach and link management. As you know, outreach is time-consuming and demands a lot of effort. It also provides various email templates that can be used to send someone for various purposes.

SEO PowerSuite Pricing:

There are three plans on SEO PowerSuite. There is a free version that has limited features. The SEO PowerSuite Professional plan costs $299 per year.

7. Majestic

Majestic SEO- SEMrushAlternative

Majestic is a powerful tool known for its crawling capability. They have the biggest database of URLs and backlinks.

Using this tool, you can explore your domain as well as competitors' domain. Once you enter a domain it will show you trust flow, link profile, citation flow, etc.

As they have the biggest database of URLs and backlinks you can expect the best link analysis with this tool. Enter a domain and the tool shows you all the referring domains pointing to it.

Majestic Backlink breakdown semrush alternatives

Majestic recently introduced a new feature named Link Context. It gives you a whole new way to discover and audit backlinks. This feature lets you know whether a link is editorial placed or part of a directory. It also shows you the backlink position on the page.

Compare domains and analyze the content and backlink gaps. You can also set various filters to narrow down your search.

Majestic SEO Pricing:

With the plan, you would get access to useful Majestic plugins. The Majestic plan starts from $49.99 per month.

8. Keywords Everywhere

Keywords Everywhere

Keywords Everywhere is a popular browser extension used for keyword research. Let me clear that it is not an all in one SEO tool like SEMrush.

As keyword research is a vital part of SEO and many people use tools for this purpose then you can use this tool as a side hustle along with other tools.

Keywords Everywhere extension is available for both Chrome and Firefox. It pulls data from 16 different websites. This tool shows the average monthly search volume, CPC, and competition level of any keyword.

Keywords Everywhere data semrush alternatives
Image Source: KeywordsEverywhere

You don’t have to visit the tool. Just install the extension and it would start showing all the metrics directly in the search results. Once you start to search a keyword in the Google search bar, it will show you all the stats below the search bar. On the right side of the SERP, you will get more related keywords with the same stats.

A few months ago it was a free tool. But now it is sifted to the premium model. Now you need to buy credits to get stats. One credit shows you the volume, CPC, and competition stats for one keyword.

Keywords Everywhere Pricing:

They have flexible credit options. If you pay $10 then you would get 100,000 credits.

Best SEMrush Alternatives [Free]

Tool

Type

Price

Ubersuggest

All in One SEO Tool

Free or Paid

Google Keyword Planner

Keyword Research Tool

Free

Screaming Frog

Website Crawling Tool

Free or $182/Year

KeywordTool.io

Keyword Research Tool

Free or $159/Month

Varvy SEO Tool

Website Auditing Tool

Free

Here is a list of some of the best free SEMrush alternatives.

9. Ubersuggest

Ubersuggest is a fastly growing and popular SEO tool backed by a world-famous SEO expert, Neil Patel. It was a dedicated tool and website. But now it is a part of the famous SEO blog Neilpatel.com.

In the initial days, Ubersuggest was known as a keyword research tool without having many features. Now the tool has evolved a lot and contains almost all the same features as in premium tools like SEMRush, Ahrefs, Moz, etc.

On the search bar of this tool, you can enter a keyword or a domain to get various stats.

If you have entered keywords in the search bar it will show average search volume, SEO difficulty, paid difficulty, CPC, etc. Below that it will show you a graph for having mobile and desktop searches data. Then you will get a list of long-tail variations of the keywords with associated stats.

Enter a domain and the tool will show you the number of organic keywords the site is ranking for, organic monthly traffic, domain score, the total number of backlinks, etc.

ubersuggest: Semrush alternative

Ubersuggest is also helpful for backlink analysis. Enter any domain and it would show you all the links referring to the domain.

ubersuggest backlink info semrush alternatives
Ubersuggest backlink info 2 semrush alternatives

This is also an effective tool for keyword rank tracking. Once you set the tracking feature, it will start tracking keywords that your site is ranking for.

They recently started premium plans where you would get some more additional features, more data, and extended uses.

10. Google Keyword Planner

Google Keyword Planner is one of the oldest keyword research tools. This is free to use without any limitations.

One of the downsides of this tool is that it does not show accurate data. This always shows data range.

But we shouldn’t forget that the Keyword Planner is a tool by Google.

Once you’re inside Keyword Planner, enter any keyword that you want to perform research and hit “Get Results”. Then it will generate hundreds of keyword ideas around your target keyword.

Keyword planner SEMrush alternative semrush alternatives

With every keyword, it shows the average monthly search volume, competition, and bid value of that keyword. You can set various filters to narrow down your search.

One of the major benefits of this tool, it can show data of 4 years back. With the help of this, you can measure the trend of a keyword over time.

11. Screaming Frog

To get a higher ranking on Google search results you need to focus on technical SEO as well. Under technical SEO the major task is site audit.

If you want to perform a full site audit then Screaming Frog would be very helpful. It is a free tool that checks various technical factors of a website.

You can visit their site and download the software. The Screaming Frog SEO Spider app is available for Windows, Mac, Linux, and Ubuntu.

After opening the app you would get a search bar to enter a URL. Then the tool would start crawling the site and show various stats.

ScreamingFrog semrush alternatives

You can easily spot errors like missing or duplicate meta descriptions, duplicate H1 tags, broken links and many more that are affecting your website’s SEO.

Screaming Frog is capable of creating an XML sitemap of your site along with Image XML Sitemaps.

You can connect it to the Google Search Console, Google Analytics, and Google PageSpeed Insights to dig deeper into your website.

Their free version can crawl 500 URLs. If your website has more than 500 URLs them you can upgrade to their paid plan that can crawl unlimited URLs.

12. KeywordTool.io

Long-tail keywords are always good for SEO and take less time to be placed on top search results. When it comes to long-tail keywords you can go with KeywordTool.io.

This is a free tool that generates hundreds of long-tail variations of a given keyword. It shows keywords from 8 different places including Instagram and Twitter.

Visit their website and enter a keyword. For example, I entered a keyword “how to make pancakes” and choose the location USA. This is what I got.

SEMRush alternative

As you can see in the image, I got 337 unique keywords. You may have also noticed that the free version only shows long-tail keywords. You can upgrade to the premium version to get search volume, trend, CPC value, and competition data.

Quick note - You can do a smart thing instead of purchasing the pro version. Pick all the keywords from here and make list. Then head to Ubersuggest and analyze each keyword.

Another great feature of this keyword is the question keywords. You can pick as many as questions you can and add them to your blog post or FAQs section. This drives additional organic traffic and increases the chance of getting placed in Google featured snippet.

This tool also allows you to find keywords on other platforms. So you can use this feature to find untapped keywords.

13. Varvy SEO Tool

Varvy SEO tool is another free tool for the site audit. This is not techy like Scrimping Frog. 

Visit their website and enter your website URL. Then click on the Test button to start the process.

To test their feature I entered Neilpatel.com blog’s URL. It takes a few seconds and shows the analysis report in a grid layout.

Semru al2 semrush alternatives

As you can see in the image, it shows a list of data. Scroll down and you would get issues like accessibility, page speed, robots.txt, etc.

This tool doesn’t provide an in-depth analysis of the site. But it is a good one to a quick start and checks some common issues on your site.

Conclusion

So these are some of the best SEMrush alternatives. I have listed both paid and free alternatives so that you can pick accordingly.

Although we use SEMrush regularly, some other SEO tools are worth trying. Try the above tools and share your experience in the comment section.

Bibhu Prasad Bal is a passionate freelance content writer and tech-savvy guy. In spare time you will find him watching Ancient Aliens and exploring the web. Contact - [email protected]

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