SEO has been evolved a lot and we need to keep updated with the latest changes. In addition to that, we need to keep tracking the site’s various SEO stats. It helps to measure the SEO efforts you are putting on your site.
Thanks to the SEO tools that help us to make the process simple. If you have been in the SEO space for a while then you must know some of the best ones.
Have you ever heard about Serpstat? If not it’s OK.
Serpstat is one of the best and affordable SEO tool. In this post, we would discuss all the features, pros and cons of this tool.
Serpstat Review 2020
Serpstat is one of the newest and rapidly growing SEO tools. It is especially known for its competitor research tools in the market.
You can use Serpstat for
Let’s see some of the features of this tool in this Serpstat review post.
Features of Serpstat SEO Tools
Let’s see some of the key features of this tool.
Let’s discuss them one by one.
1. Keyword Research
With Serpstat’s keyword research tool, you can do compressive keyword research. If you already know the topic, then enter it in the search box and choose the search engine.
It would show you a long list of keywords you can target.
For example, I just searched for “WordPress SEO”. It shows various stats along with other relevant keywords.
With each keyword, it shows:
Keyword difficulty is one of the major attractions in any paid SEO tool. The way how tools determine the difficulty differs.
Serpstat calculates their keyword difficulty score calculating the following factors:
- A number of referring Domains: Shows the number of unique domains that have given a link to the pages of Google’s top 10 search results.
- Main pages in SERP: The strength of pages are in the top-10 of SERP.
- External Backlinks profile: The number of unique backlinks pointing to the pages ranking currently on Google’s top 10 search results
- Serpstat Page Rank: Refers to the total number of backlinks your site has
- Serpstat Trust Rank: Refers to the number of trustworthy, authorities and quality backlinks your site has
- Domains with the keyword in the title: The number of domains ranking in the first page that contains the requested keyword exactly in title
- Keyword in the title and URLs: The number of pages that contain the exact requested keyword in the title
The best thing about the tool is, it shows both organic and paid keywords side by side. If you want to run paid ads on Google Ad then these keywords also are helpful.
You can click on the individual keywords to see the compressive analysis.
In addition, it shows you the top 10 ranking pages for a keyword. This is very helpful for SERP analysis.
You can download all the keywords or any selected ones in a CSV format.
The keyword trends graph is a good feature that lets you know about the potential of that keyword. It helps you to determine whether you should target that keyword or not.
2. Keyword Clustering Tool
Keyword clustering means grouping similar keywords in groups. Rather than targeting each individual keywords, you can group relevant keywords.
There are several benefits of keyword clustering. It helps you to find the right set of keywords in your content and get a higher ranking.
This also gives a chance to rank a group of keywords.
Google is no more a keyword centric search engine. So you can use highly relevant and semantic keywords together in an article to get a higher ranking.
Serpstat provides a tool called keyword clustering. It combines a huge number of similar keywords and phrases. With the help of this tool, you would get hundreds of similar keywords that you can include in the article.
3. Domain Analysis
Similar to SEMrush and Ahrefs, Serpstat is also helpful for domain analysis. You can use it to do a competitor’s traffic and keyword analysis.
Just enter the domain and show you various stats. I have tested this blog’s domain and the tool pulls some results.
This tool shows that the domain is ranking for more than 1700 keywords in Google search results. But I have tested the same with SEMrush and found that it is about 1400.
It also happens the same with the monthly search traffic. It shows that the site is getting more than 3K monthly visitors. But at the same time, SEMrush is showing lower numbers.
To say frankly, no SEO tool can retrieve the exact amount of traffic that shows in the Google Analytics dashboard. Even popular tools like Ahrefs and SEMrush lag also in this regard.
In domain analysis, it also shows the various backlink related stats as well. You can check your compotator’s backlink profile and a number of unique domain referring backlinks.
4. Backlink Analysis
Backlink analysis is also a major aspect of any SEO tool. Serpstat shows the backlink profile of a domain in visually rich graphs.
Just enter a domain or URL and it will show you all the stats related to backlink.
It shows a number of:
- Referring domains
- Referring pages
- Linked domains
- Outbound links
- Do-follow and no-follow links
- Referring IPs
- Referring subdomains, etc.
They have their own metrics to calculate Serpstat page rank and trust rank. It is something similar to the Majestic flow metrics. Basically, it counts the number of quality backlinks to a page.
When you scroll down, it shows the latest backlink the site has gained and lost. It is similar to the graph we can find in the MOZ.
This helps you to understand how many backlinks your site has gained and lost in the past few days. If you have to build any backlink in that time them make sure that it is in the gain section.
The tool also displays the number of top-ranking pages with the number of backlinks pointing to it. This can be helpful to reach out to the sites and ask for a backlink to your site.
There is no advance filtering option in the backlink analysis tool. This is something we have seen in other tools. This might be a major drawback of this tool. I hope that they would implement this tool in the near future.
There is an option to import all the backlinks into a spreadsheet.
I have compared with the backlink analysis of Serpstat with SEMrush and found Serpstat helpful. It seems that they have a more backlink database.
5. SEO Research
SEO research feature comes with various other stats.
It includes keyword selection reports once you enter your competitor domain, cluster keyword research, LSI keywords, search suggestions, competitors’ top pages, etc.
There is also a filter option to narrow your searches. There are aspects like search volume, domain position, CPC, number of results, competition level, etc.
The domain vs domain feature is unique. Using this feature, you can compare two or multiple domains. It shows various stats like keywords and the traffic they’re getting.
The tree view feature is one of the most unique features in Serpstat. It displays all the top pages of the searched domain according to the organic traffic they are getting.
6. PPC Research
PPC research feature is very similar to SEO research. Instead of organic keywords, it shows the paid keywords.
Basically, these are the keywords targeted through Google Ads. If a site has run a paid ad in Google Ad then this section shows all the keywords.
The domain vs domain feature is also available here. Using this you can compare two or more domains and know their paid keywords.
If you are planning to run ads, then you can copy their statics and keywords.
7. Text Analysis Tool
The text analysis tool is one of the most recent feature added in the Serpstat. It is a part of the “keyword clustering” tool.
It provides you an in-depth content analysis. You can run text analysis on your website along with your competitor’s sites. It shows you the list of keywords you can use in your content that you have not used yet. You can use them in the title, H1 tag, and body level.
Sprinkle those keywords in those positions in your existing articles and get a higher ranking.
8. Biggest Keyword Database
Serpstat has the biggest database in this space with over 3.5 billion keywords in its Google USA database. When doing some research about this Serpstat review post, I found the stats interesting.
Now, Serpstat has 230 Google databases, 9 Yandex databases with over 5.63 billion keywords across various countries.
Here are some the current Serpstat database stats:
|Number of keywords||5.63 Billion|
|Keywords in SERPs||Nearly 935 million|
|Number of Domains||1.32 Billion|
|Number of Ads||369.35 Million Ads|
|Search suggestions||Nearly 3.52 billion|
The best part of this tool is, they keep updating their database and consistently adding new keywords and domains.
9. Rank Tracker
As the name suggests, the rank tracker feature helps you to track keyword ranking positions.
If you are putting efforts into link building, then you should track the effect on ranking. On the flip side, if you noticed that your ranking is keep going down, then you should put more effort into creating more quality backlinks or create high-quality content.
This tool tracks the keyword ranking position daily and shows in the graph view. No need to buy a separate tool just for regular rank tracking. You can do the same with the rank tracker feature of Serpstat.
10. Site Audit
Once you put your domain, it shows various recommendations. It analyses some on-page SEO factors of the site like page errors, header tag usage, 404 errors, meta description missing, above the fold content issues, page speed insight, duplicate content issue, duplicate title, too many redirections, accessibility, and much more.
Based on the optimization, Serpstat assigns an overall Serpstat Domain Optimization (SDO) score for your site. It also shows priority scores in the individual SEO aspects. The SDO score is an estimated metric that shows your site’s health. The score goes from 1 to 100. Any score above 90 is pretty good.
You can make a PDF report of all these site audits. Further, you may send it to someone who can resolve all the issues.
In addition to this, Serpstat also shows all kinds of technical SEO related issues. The tool is capable of identifying the following technical issues:
- Titles and Headings (lengthy titles, duplicate titles, missing titles, and headline (H1, H2, etc.) related issues)
- Meta tags (missing meta tags, long meta tag issues, etc)
- Redirects (301, 302 redirect issues and other temporary/permanent redirect related issues)
- Page status codes (HTTP response status codes)
- Server parameters
- Page loading speed (it also tells you the reasons that slow down page loading. You can quickly fix yourself or through the developer to improve your site speed)
- Indexing (not indexing issues, robots.txt issues, crawling issues, etc)
- Backlinks (broken links, do-follow/no-follow links, toxic links, etc)
Support plays an important role when it comes to an SEO tool. Serpstat provides outstanding support. You can get support through email or live chat.
One of the drawbacks is the live chat is open in business hours which is Monday-Friday 10:00 AM to 07:00 PM (GMT+3). Serpstat also doesn’t have toll-free numbers like SEMrush.
You may wait for the office hour to talk directly through live chat. Otherwise, you can send an email and the support team would contact you quickly.
Overall, the support team is very knowledgeable and provides accurate solutions to any issue.
The pricing structure of the Serpstat is quite good. There are four plans named Lite, Standard, Advanced and Enterprise.
Serpstat Lite Plan
This is the base plan. For search analysis, you would get 4,000 queries per day, 10,000 results per report, 500,000 export rows per month.
For position tracking, you would get 15,000 keywords per month for all regions, unlimited domains to track, and access to mobile tracking.
For backlink analysis, you would get 500 queries per day, 5,000 results per report, and 6,000,000 export rows per month.
With the site audit tool, you would get 1,50,00 pages to audit. In addition to this, you would get 1500 keyword clustering and text analysis.
The Lite plan costs $55.20 per month with a yearly subscription.
Serpstat Standard Plan
With the Standard plan, for search analysis, you would get 5,000 queries per day, 30,000 results per report, 5,000,000 export rows per month.
For position tracking, you would get 60,000 keywords per month for all regions, unlimited domains to track, and access to mobile tracking.
For backlink analysis, you would get 1,000 queries per day, 25,000 results per report, and 10,000,000 export rows per month.
With the site audit tool, you would get 4,00,00 pages to audit. In addition to this, you would get 6000 keyword clustering and text analysis. This also allows 3 members to use the same account simultaneously.
The Standard plan costs $119.20 per month with a yearly subscription.
Serpstat Advanced Plan
With the Advanced plan, for search analysis, you would get 8,000 queries per day, 50,000 results per report, 15,000,000 export rows per month.
For position tracking, you would get 1,50,000 keywords per month for all regions, unlimited domains to track, and access to mobile tracking.
For backlink analysis, you would get 1,500 queries per day, 30,000 results per report, and 15,000,000 export rows per month.
With the site audit tool, you would get 1,250,000 pages to audit. In addition to this, you would get 15,000 keyword clustering and text analysis. This also allows 5 members to use the same account simultaneously.
The Advanced plan costs $239.20 per month with a yearly subscription.
Serpstat Enterprise Plan
This is the highest plan in Serpstat. With the Enterprise plan, for search analysis, you would get 12,000 queries per day, 75,000 results per report, and 25,000,000 export rows per month.
For position tracking, you would get 3,00,000 keywords per month for all regions, unlimited domains to track, and access to mobile tracking.
For backlink analysis, you would get 2,000 queries per day, 50,000 results per report, and 25,000,000 export rows per month.
With the site audit tool, you would get 2,500,000 pages to audit. In addition to this, you would get 30,000 keyword clustering and text analysis. This also allows 7 members to use the same account simultaneously.
The Enterprise plan costs $399.20 per month with a yearly subscription.
To say frankly, the base plan (Lite) costs around half when compared to other tools like SEMrush and Ahrefs which costs around $100 per month.
Don’t take it wrongly. Serpstat has almost the same features as you would get in the expensive tools.
How to Use the Serpstat Chrome Extension For Free?
Do you want to analyze a domain or page in one click? Then you should use the Serpstat Chrome extension.
On one click, you can easily get a report of any age’s top 10 keywords, keywords CPC, page’s visibility index, keyword positions and various other information such as all the missed keywords, etc.
Here’s how to get instant access to the tool. Follow the below steps.
Step 1: Download and install the Serpstat free plugin from Chrome Web Store.
Step 2: After installing the extension, it will ask you to enter a token. To get the token, you need to register for an account in Serpstat (it is free).
Step 3: Once you registered with Serpstat then login to the dashboard, and click on Generate Token.
Step 4: Once you get the token, simply click on the Serpstat Chrome extension which is already installed on your Chrome. Then enter the same token there.
Step 5: Once the setup process completed, now you are ready to use the tool.
If you want to analyze the traffic, top-ranking keywords and other aspects of any website then run a test. When you are inside a page of a site, just click on the Serpstat icon and it would show you all the stats.
So these are some of the things you need to know about the Serpstat SEO tool. In this Serpstat review post, we have discussed some of the most important features. It has almost all the features as you find in SEMrush.
The biggest advantage of this tool is you would get all the features in half price of SEMrush. Serpstat also crawls and indexes backlinks very fast.
Both of the above tools (Serpstat and SEMrush) have their own pros and cons. Finally, it’s up to you whether to choose Serpstat or SEMrush.
Serpstat is a great and affordable tool for analyzing various SEO aspects of competitors. Use this tool to get higher ranking and more traffic to your blog.