Squeeze pages and landing pages are two types of web pages that have different purposes.
Squeeze pages aim to collect email addresses while landing pages aim to convert visitors into leads or customers.
A squeeze page may be more appropriate for blogs, forums, and other websites where you want people to subscribe for updates but not necessarily buy anything from the site.
A landing page is a better choice when you’re trying to promote an offer on your website because it’s designed specifically with one goal in mind – conversion.
So which one is better for you?
It depends on your needs and what you’re trying to achieve.
Squeeze pages are great for building a list of subscribers while landing pages are great for promoting offers and converting leads into customers.
This article will clearly help you understand the difference between squeeze page vs landing page and help you decide on where to use what.
What Is a Squeeze Page?
A squeeze page is a type of landing page that’s specifically designed to get people to subscribe to your email list.
It usually has a form where people can enter their email address in order to subscribe, and it may also include other incentives such as free downloads or whitepapers.
Squeeze pages are often used on websites where the main goal is to get people to sign up for a mailing list, rather than purchase a product or service.
An example of a squeeze page would be the homepage of a website.
The main goal of the homepage is to get people to sign up for the mailing list or subscribe to the website.
It usually has a form where people can enter their email address in order to subscribe, and it may also include other incentives such as free downloads or whitepapers.
There are three types of Squeeze Pages:
- Lead Squeeze Pages
- Squeeze Pages for Downloads
- Squeeze Pages for Signups
Lead Squeeze Pages are used to collect information from potential customers, such as their name and email address.
Squeeze Pages for Downloads are used to collect information about potential customers in exchange for a free download, such as an eBook or whitepaper.
Squeeze Pages for Signups are used to collect information about potential customers in exchange for subscribing to a mailing list or newsletter.
Some common goals that squeeze pages can be used for include:
- Building an email list
- Gathering contact information
- Generating leads
Have you ever received this kind of popup when you tried to exit a website/blog?
If yes then this is also a type of squeeze page. They famously call it the exit-intent popup.
Benefits of using a Squeeze Page
There are a few benefits of using a Squeeze Page:
- Squeeze Pages allow you to collect email addresses from your visitors. This makes it easy to follow-up with them and convert them into customers over time.
- Squeeze Pages are very effective at building a list of subscribers who are interested in what you have to offer. This helps you grow your business over time.
- Squeeze Pages are very easy to set up and use. This makes them a popular choice for many business owners.
- Squeeze Pages often include other incentives, such as free downloads or whitepapers, which can help you attract more visitors and subscribers.
What Is a Landing Page?
A landing page is a type of web page that’s designed to achieve a specific goal, such as getting people to buy a product or service, sign up for a subscription, or download a file.
Landing pages are often used to promote offers, and they’re usually different from the website’s homepage.
An example of a landing page would be the product page for a specific product on an eCommerce website.
The goal of the product page is to get people to buy the product, and it usually has a form where people can enter their contact information in order to receive more information about the product or to purchase it.
There are three major types of Landing Pages:
- Lead Capture Landing Pages
- Sales Pages
- Thank You Pages
Lead Capture Landing Pages are used to collect information from potential customers, such as their name and email address.
Sales Pages are used to promote and sell products or services.
Thank You Pages are used to thank people for taking an action, such as signing up for a subscription or buying a product.
Some common goals that landing pages can be used for include:
- Converting leads into customers
- Increasing the number of subscribers
- Collecting information about potential customers
- Promoting offers
- Gathering feedback from customers
- Testing the effectiveness of marketing campaigns
- And much more
Benefits of using a Landing Page
There are a few benefits of using a Landing Page:
- You can control the messaging, which is important for creating a positive first impression.
- Landing Pages are typically more focused on a specific offer or product, which can improve conversions.
- Landing Pages allow you to track conversions, so you can see how well your marketing campaigns are performing.
- Landing Pages can be customized to match your branding.
- Landing Pages typically have a higher conversion rate than Squeeze Pages (average of 9.7%).
Squeeze Page Vs Landing Page: Which One Should You Use For Your Business & Why?
So, which one should you use for your business or website?
Well, it depends on what your goals are.
If you’re looking to build an email list, then a Squeeze Page is a good option.
If you want to generate leads, then a Squeeze Page or Landing Page is a good option.
If you’re looking to promote offers, then a Landing Page is a good option.
If you’re looking to collect information about potential customers, then a Squeeze Page or Landing Page is a good option.
If you’re looking to test the effectiveness of marketing campaigns, then Squeeze Pages and Landing Pages are good options.
So, which one you should use really depends on what you’re trying to achieve.
However, Squeeze Pages are a great option for most businesses and websites, at least initially.
Squeeze pages and landing pages are both important tools for capturing leads, but they serve different purposes.
Squeeze pages are used to collect email addresses, whereas landing pages are designed to convert visitors into leads or customers.
Hopefully, this article will help you decide which type of page is best for your business.
Good luck!